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Career Opportunities at. X420 Marketing Management. Presented By: Chris Lemmon Martin Sambusini. Agenda. About Us History of our company Our products Skill sets for an entry level Marketing Professional Why Marketing as a career? Typical Day Questions. About Us. Chris Lemmon

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Career opportunities at

Career Opportunities at

X420

Marketing Management

Presented By:

Chris Lemmon

Martin Sambusini


Agenda
Agenda

  • About Us

  • History of our company

  • Our products

  • Skill sets for an entry level Marketing Professional

  • Why Marketing as a career?

  • Typical Day

  • Questions


About Us

Chris Lemmon

Associate Marketing Manager

Martin Sambusini

Associate Marketing Manager


History

  • Founded in 1905 by Edward Mead Johnson who also co-founded Johnson & Johnson with his brother

  • Pioneer in science-based nutrition for infants and vitamin research

  • Acquired by Bristol-Myers in 1967


Products

100 Brand names marketed in more than 110 countries

  • Children Nutritionals

  • Sustagen

  • Choco Milk

  • Infant Formulas

  • (Enfamil Family)

  • LIPIL

  • Nutramigen

  • ProSobee

  • Lactofree

  • Enfacare

  • Enfamil AR

  • Pregestimil

  • Adult Nutritionals

  • Boost

  • Choice DM

  • Subdue


Beginning A Career in

Marketing Management


Consumer medical marketing
Consumer Medical Marketing

  • Adult

  • Infant Formula

  • Pediatric

  • Direct to Consumer


Marketing career ladder
Marketing Career Ladder

  • Assistant Brand Manager

  • Associate Brand Manager

  • Brand Manager

  • Senior Brand Manager

  • Director

  • Executive Level (e.g. Senior Director, Vice President, etc.)


Position Profile

Assistant Marketing Manager

  • Expected Areas of Competence

  • Leadership Behaviors and Themes

  • Experience Desired

  • Knowledge Desired

  • Developmental Value


Expected areas of competence
Expected Areas of Competence

Assistant Brand Manager

  • Participates in the development of the brand/product strategies and tactics.

  • Participates in developing tools for effective and consistent brand communication to customers.

  • Participates in the development of relevant methods, tools for market research.

  • Participates in the development of materials required for launch of new product or line extension.

  • Conducts cost-benefit analyses on assigned projects when relevant.

  • Coordinates executional aspects around the development of communication materials.

  • Initiates and builds relationships with key internal and external contacts to effectively work on assigned activities.


Leadership themes
Leadership Themes

  • Creates and Articulates a Vision

  • Sets Priorities & Allocates Resources

  • Drives Innovation through Embracing Diversity and Change

  • Takes Accountability & Achieves Results

  • Develops Self & Others

  • Sets the Example and thereby Shapes the Culture


Experience desired
Experience Desired

  • Successful academic experience with a top tier University or undergraduate degree with relevant business experience.

  • Experience organizing and prioritizing multiple projects to meet timelines and budgets.

  • Experience in working individually or as a team member.

  • Experience in a time-demanding and dynamic environment.

  • Experience in using Computer software applications (e.g. spreadsheets, presentation, word processing).


Knowledge desired
Knowledge Desired

  • Basic understanding of marketing concepts and relationships with cross-functional partners (sales, advertising, public relations, agencies, vendors etc).

  • Knowledge of general business acumen; e.g. finance, accounting, distribution.

  • Knowledge of general business and market trends.


Developmental value
Developmental Value

  • Build consumer and ethical marketing knowledge

  • Develop understanding of brand development/ creative process

  • Develop understanding of market research and market trends

  • Gain knowledge of MJN financial management and budget process

  • Impacting and influencing decisions in a matrix organization


Leadership development
Leadership Development

  • Position Profiles

  • Performance Partnerships

  • Career Dialogue

  • 360 Degree Feedback





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