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Career Opportunities at. X420 Marketing Management. Presented By: Chris Lemmon Martin Sambusini. Agenda. About Us History of our company Our products Skill sets for an entry level Marketing Professional Why Marketing as a career? Typical Day Questions. About Us. Chris Lemmon

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career opportunities at

Career Opportunities at

X420

Marketing Management

Presented By:

Chris Lemmon

Martin Sambusini

agenda
Agenda
  • About Us
  • History of our company
  • Our products
  • Skill sets for an entry level Marketing Professional
  • Why Marketing as a career?
  • Typical Day
  • Questions
slide3

About Us

Chris Lemmon

Associate Marketing Manager

Martin Sambusini

Associate Marketing Manager

slide4

History

  • Founded in 1905 by Edward Mead Johnson who also co-founded Johnson & Johnson with his brother
  • Pioneer in science-based nutrition for infants and vitamin research
  • Acquired by Bristol-Myers in 1967
slide5

Products

100 Brand names marketed in more than 110 countries

  • Children Nutritionals
  • Sustagen
  • Choco Milk
  • Infant Formulas
  • (Enfamil Family)
  • LIPIL
  • Nutramigen
  • ProSobee
  • Lactofree
  • Enfacare
  • Enfamil AR
  • Pregestimil
  • Adult Nutritionals
  • Boost
  • Choice DM
  • Subdue
slide6

Beginning A Career in

Marketing Management

consumer medical marketing
Consumer Medical Marketing
  • Adult
  • Infant Formula
  • Pediatric
  • Direct to Consumer
marketing career ladder
Marketing Career Ladder
  • Assistant Brand Manager
  • Associate Brand Manager
  • Brand Manager
  • Senior Brand Manager
  • Director
  • Executive Level (e.g. Senior Director, Vice President, etc.)
slide9

Position Profile

Assistant Marketing Manager

  • Expected Areas of Competence
  • Leadership Behaviors and Themes
  • Experience Desired
  • Knowledge Desired
  • Developmental Value
expected areas of competence
Expected Areas of Competence

Assistant Brand Manager

  • Participates in the development of the brand/product strategies and tactics.
  • Participates in developing tools for effective and consistent brand communication to customers.
  • Participates in the development of relevant methods, tools for market research.
  • Participates in the development of materials required for launch of new product or line extension.
  • Conducts cost-benefit analyses on assigned projects when relevant.
  • Coordinates executional aspects around the development of communication materials.
  • Initiates and builds relationships with key internal and external contacts to effectively work on assigned activities.
leadership themes
Leadership Themes
  • Creates and Articulates a Vision
  • Sets Priorities & Allocates Resources
  • Drives Innovation through Embracing Diversity and Change
  • Takes Accountability & Achieves Results
  • Develops Self & Others
  • Sets the Example and thereby Shapes the Culture
experience desired
Experience Desired
  • Successful academic experience with a top tier University or undergraduate degree with relevant business experience.
  • Experience organizing and prioritizing multiple projects to meet timelines and budgets.
  • Experience in working individually or as a team member.
  • Experience in a time-demanding and dynamic environment.
  • Experience in using Computer software applications (e.g. spreadsheets, presentation, word processing).
knowledge desired
Knowledge Desired
  • Basic understanding of marketing concepts and relationships with cross-functional partners (sales, advertising, public relations, agencies, vendors etc).
  • Knowledge of general business acumen; e.g. finance, accounting, distribution.
  • Knowledge of general business and market trends.
developmental value
Developmental Value
  • Build consumer and ethical marketing knowledge
  • Develop understanding of brand development/ creative process
  • Develop understanding of market research and market trends
  • Gain knowledge of MJN financial management and budget process
  • Impacting and influencing decisions in a matrix organization
leadership development
Leadership Development
  • Position Profiles
  • Performance Partnerships
  • Career Dialogue
  • 360 Degree Feedback
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