There is another big consumer group
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There is another big consumer group. Europe Passionate : “Style, thrills, and muscles”. Europe Wanabee : “Impressing is the priority”. The Target Group…. Passionate & Wanabee drivers represent 40% of the total EU drivers. Automotive Lighting equipment:

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There is another big consumer group

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There is another big consumer group

There is another big consumer group


The target group

Europe Passionate :

“Style, thrills, and muscles”

Europe Wanabee :

“Impressing is the priority”

The Target Group…

  • Passionate & Wanabeedrivers represent 40% of the total EU drivers

  • Automotive Lighting equipment:

    • They would buy new car bulbs just to have the newest and the most powerful technology available

    • Appeal, distinction, and comfort are conditioning the Passionate driver choices


What do passionate wanabee want

What do Passionate & Wanabee want:

Passionate:

  • My car light bulbs improve the beauty of my car

  • My car's light bulbs are designed to have a pure stylish beam

  • My light bulbs fit perfectly with the design/ colour of my car

  • My car light bulbs draw attention: they differentiate my car from other cars at night

  • My light car's light bulbs light faster than others

    Wannabe:

  • My car light’s bulb make me feel different

  • My car light’s bulb give my a style

  • My car light’s bulb draw attention


It s happening on the boulevard of bling

It’s happening… on the boulevard of bling

See and be seen like never before!

Eye catching touch to your automobile

Be part of the run, powerful as a canonball, light up the road like a star!

X-treme Power – an easy way to upgrade to race performance headlights and add aneye-catching touchto your automobile.


X treme power positioning

X-treme Power: Positioning

Positioning

  • See and be seen like never before!

  • Up to 80%more light than standard lamp

USP

Racing Performance


There is another big consumer group

X-tremePower: Reasons to believe

  • High Performance Lamp:

    • Up to 80% more light than a standard lamp

  • Design/Style

    • Chromium colored top and the base


X treme power technical elements

X-treme Power: Technical elements

X-tremePower quality

• produced in ISO qualitycertified factories (ISO9001,ISO14001 and TS/16949).

• UV quartz glass providesmore light on the road as wellas the highest level of resistance to risks of explosion, vibrations and extremes of temperature.

• the X-TremePower halogenlamp is lead and cadmium free,and packaged in regulated/environmentally-friendlyblisters.

• ECE R37 compliant.

  • Through technological expertise we achieved

    • Improved geometrical filament design

    • New gas composition and adapted pressure

    • Optical finishing of quartz glass tubes

    • Special anti-reflex coating


There is another big consumer group

X-tremePower : Packaging

OCTOBER 06

New Special Pack

  • Anti-theft integrated (one)

  • Optimized Lamp visibility

  • 2 lamps per pack

  • Hanging option / Stand up

  • Pack by 5

FEBRUARY 07

New Blister

  • Anti-theft integrated

  • Optimized Lamp visibility

  • 1 lamp per pack

  • Pack by 10


X treme power codes

X-treme Power Codes

Special – 2 lamps

Blister – 1 lamp


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