Local business marketing plan
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Local Business Marketing Plan PowerPoint PPT Presentation


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Local Business Marketing Plan. Step-by-Step Guide to Growth Your Sales. Overview. Do you have a website?. Goal: a blog with Google Analytics Action: add a blog to an existing website or create a stand-along blog if no existing website.

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Local Business Marketing Plan

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Local business marketing plan

Local Business Marketing Plan

Step-by-Step Guide to Growth Your Sales


Overview

Overview


Do you have a website

Do you have a website?

  • Goal: a blog with Google Analytics

  • Action: add a blog to an existing website or create a stand-along blog if no existing website.

  • Options: use Wordpress if a web developer is available, otherwise use Tumblr for the blog.


Basic seo

Basic SEO

  • Goal: have a few localized keywords

  • Action: create some localized keywords of the type of business and location

  • Let’s add in a little inbound marketing!


Create an offer and a landing page

Create an Offer and a Landing Page

  • Goal: have a strong offer available

  • Action: create an offer and a corresponding landing page. On the landing page, have a form that allows visitors to get the offered item or service.

    NOTE: The form should capture the users email address ands forward that to the business owner or add it directly to an email list.


Launch an email campaign

Launch an Email Campaign

  • Goal: push your offer out to as many people as possible

  • Action: Using all existing email lists, push your offer out to everyone. Provide a link in the email directly to your landing page.

    NOTE: Create and manage a plan to start collecting more email addresses of customers and prospects.


Launch a social media campaign

Launch a Social Media Campaign

  • Goal: Extend the company’s social media “reach”

  • Action: Push the offer out across appropriate social media platforms. Consider Facebook, YouTube, Pinterest and Twitter.

    NOTE: Consider Facebook, YouTube, Pinterest and Twitter. Use social platformsthat their customers use.


Claim local business listings

Claim Local Business Listings

  • Goal: Basic business information readily available for local search and defend against others acquiring these listings.

  • Action: Using GetListed.org, complete listings on Google, Bing, expressupdate, localeze and Yelp.

Ask for reviews! Make it easyfor customers to give reviews!


Do more keep moving

Do more! Keep moving!

  • Goal: More offers, more social media, develop relationships.

  • Action: Keep blogging (min. 2x/week). Build relationships on social media. Push out more offers.

Companies that blog get 55% more webiste traffic than those that don’t blog.


Report on the results

Report on the Results

  • Goal: More offers, more social media, develop relationships.

  • Action: Keep blogging (min. 2x/week). Build relationships on social media. Push out more offers.

Companies that blog get 55% more website traffic than those that don’t blog.


Local business marketing plan

Celebrate Your Success!!

Increased sales!

New customers!

Turn customers into

Evangelists!


Local business marketing plan

Publicize Your Success

City Council

Local paper

Your blog

Your social media

College website

College publications (print and electronic)

Sigma Web Marketing website


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