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You can help publicize Fairleigh Dickinson University

You can help publicize Fairleigh Dickinson University. Dina Schipper Director of University Public Relations. What is Media Relations?. Building relationships with media outlets and journalists Introducing FDU to the media Promoting story ideas to the media. Media Relations at FDU.

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You can help publicize Fairleigh Dickinson University

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  1. You can help publicize Fairleigh Dickinson University Dina Schipper Director of University Public Relations

  2. What is Media Relations? • Building relationships with media outlets and journalists • Introducing FDU to the media • Promoting story ideas to the media

  3. Media Relations at FDU • Who are we? • What do we do? • Proactive vs. Reactive PR

  4. PR, why should I care? • Because you have a vested interest in the university and you want it to succeed. • Good publicity leads to a more prestigious reputation and more success. • Create “buzz” about student, program or event

  5. Tell me the good news • What makes a good story? • Where might I come across one at FDU?

  6. Outstanding in your field • Are you an expert in a field? • Fill out a PROfile on www.fdu.edu.

  7. Out to the masses • How do we disseminate our news? • Press clips • Where do you want to see our news?

  8. Help us promote your good news • Let us know about that inspirational student • Tell us about unique successes • Sign up for PROfile so we can utilize your expertise • Any questions?

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