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Advertising…why?

Advertising…why?. Advertising Mr. Yates. Sooo…. Now we know what advertising is, what is the purpose? We know it’s expensive, so why are companies doing it?. Six Reasons to Advertise No.1. Inform Customers Do you have something that nobody has ever seen before?

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Advertising…why?

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  1. Advertising…why? Advertising Mr. Yates

  2. Sooo… • Now we know what advertising is, what is the purpose? • We know it’s expensive, so why are companies doing it?

  3. Six Reasons to Advertise No.1 • Inform Customers • Do you have something that nobody has ever seen before? • Is your product/service new and improved?

  4. Six Reasons to Advertise No.2 • Build a brand image • They say “image is everything” • Think of: Nike, Jordan, MasterCard, Visa

  5. Six Reasons to Advertise No.3 • Remind Customers • of an existing product or service • To come back again • To use your service again

  6. Six Reasons to Advertise No.1 • Build Customer Loyalty and a Relationship • You have to hit a grocery store, you have a choice of 2, and you have a loyalty card for one of them…

  7. Six Reasons to Advertise No.1 • Change Customer Attitudes • Persuasion is the changing of attitudes by presenting information about another attitude. • Political ads, anti-drug ads… • This information is then processed one of two ways: centrally or peripherally. • If it is processed centrally the attitude change is more likely to have permanence. If the information is processed peripherally it will be more susceptible to later change.

  8. Six Reasons to Advertise No.6 • Increase Sales • That’s what it’s about, isn’t it? • Increase awareness = increase sales.

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