Re:act
This presentation is the property of its rightful owner.
Sponsored Links
1 / 19

re:act PowerPoint PPT Presentation


  • 73 Views
  • Uploaded on
  • Presentation posted in: General

re:act. Presentation to the Oak Foundation. 41%. OF AMERICANS GET. MOST OF THEIR NEWS ON THE WEB. TV 66% WEB 41%. PAPER 31%. 2001. 2010. WEB 2.0 MEANS NEWS IS CHANGING. portable personalized participatory. BUT. NOT EVERYTHING. HAS CHANGED.

Download Presentation

re:act

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Re act

re:act

Presentation to the Oak Foundation


Re act

41%

OF AMERICANS GET

MOST OF THEIR NEWS ON THE WEB.

TV66%

WEB41%

PAPER31%

2001

2010


Re act

WEB 2.0 MEANS NEWS IS CHANGING

portable

personalized

participatory


Re act

BUT

NOT EVERYTHING

HAS CHANGED.

“THE TYPICAL ONLINE NEWS CONSUMER ROUTINELY USES JUST A HANDFUL OF WEBSITES”

PEW INTERNET, 2010


Re act

THIS NEWS IS ENTIRELY DISCONNECTEDFROM ANY...

LESS THAN 5% OF BRITSTOOK MORE THAN A SOLITARY ONLINE CIVIC ACTION IN 2009 (OXFORD INTERNET SURVEYS]

CALL TO ACTION!


Re act

HOW CAN WE SOLVE THIS?

re:act

WILL CONNECT YOUTO INSPIRINGACTIONS

AS YOU READ THE NEWS


Re act

RE:ACT WILL DOWNLOAD AS AN APP WITHIN YOUR INTERNET BROWSER

AS YOU VISIT NEWS WEBSITESRE:ACT WILL ANALYSE CONTENT

USING THE LATEST SEMANTIC TECH


Re act

AFTER IDENTIFYING THE KEY CONTENT

RE:ACT WILL CHECK THE BEST CAMPAIGNS FROM

TOP ORGS


Re act

...BEFORE MATCHING THE STORY TO A

CALL

TO

ACTION!


Re act

...AND RECOMMENDING IT TO YOU


Re act

WHAT DOES THIS MEAN IN PRACTICE?

ACTIONS ARE...

TARGETED TO USERS’ INDIVIDUAL INTERESTS

REACHING USERS AT A TIME WHEN THEY ARE MOTIVATED

INTEGRATED INTO USERS’ EVERYDAYWEB BROWSING


Re act

& RE:ACT WILL CONNECT TO YOURSOCIAL NETWORKS

PROVIDING SOCIAL PROOF THAT ACTIONS ARE WORTH TAKING...

SOCIAL WEB

VIRAL.

HELPING THE BEST ACTIONS GO


Re act

ONCE DEVELOPEDFOR COMPUTERS,

PHASE 2 WOULD

SEE A MOBILE

VERSION CREATED

...& THEN INTEGRATED WITH YOUR ‘OFFLINE WORLD’ USING GEO-SOCIAL TECHNOLOGIES.


Re act

ONCE RE:ACT HAD ESTABLISHED A STRONG

USER-BASE, A PARTNERSHIP MODEL

WOULD MEAN ORGANISATIONS PAID

A MINIMAL FEE TO HAVE THEIR

ACTIONS FEATURED...

THEREBY SUSTAINING ONGOING DEVELOPMENT& EDITORIAL OVERSIGHT


Re act

WE BELIEVE THAT THIS MODEL WILL PROVIDE THE FOUNDATION FOR A BUSINESS CASE FOR SUSTAINABILITYOVER 2 YEARS

OCT 2013 BREAKEVEN

OCT 2012 MOBILE VERSIONS

OCT 2011 PUBLIC LAUNCH

MAY 2011 PROJECT BEGINS


Re act

TO MAKE THIS POSSIBLE

2011 - £455 K

2012 - £455 K


Re act

WHY ONEWORLD? INNOVATIONS...

world’s first portal on sustainable development (1995)

web-delivered radio exchange platform for global non-profits (1996)

civil society’s first search engine(1997)

online citizen video worldwide (2000)

first social network on climate (2006)

introduced ‘ecoCasting’ (2009)


Re act

  • SOFTWARE ARCHITECTS & DEVELOPERS

  • EDITORS & JOURNALISTS

  • VIDEO & BROADCAST SPECIALISTS

  • ADMIN & FINANCE GROUP

THE ONECLIMATE TEAM


Re act

AnuradhaVittachi: Award-winning film-maker and internationally published author on global survival. Co-Founder of OneWorld.

Peter Armstrong: BAFTA Lifetime Achievement Award for interactive media. BBC film-maker. Co-Founder of OneWorld. Winner UN Association Peace Prize.


  • Login