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50:50. 15. $1 Million. 14. $500,000. Welcome to Who Wants to be a Millionaire?. 13. $250,000. 12. $125,000. 11. $64,000. 10. $32,000. 9. $16,000. 8. $8,000. 7. $4,000. 6. $2,000. 5. $1,000. 4. $500. 3. $300. 2. $200. 1. $100. 15. $1 Million. 14. $500,000. 13.

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50:50

15

$1 Million

14

$500,000

Welcome toWho Wants to be a Millionaire?

13

$250,000

12

$125,000

11

$64,000

10

$32,000

9

$16,000

8

$8,000

7

$4,000

6

$2,000

5

$1,000

4

$500

3

$300

2

$200

1

$100


15

$1 Million

14

$500,000

13

$250,000

12

$125,000

11

$64,000

10

$32,000

9

$16,000

8

$8,000

7

$4,000

6

$2,000

5

$1,000

4

$500

3

$300

2

$200

1

$100


15

$1 Million

14

$500,000

13

Advertising, publicity, personal selling, public relations and sales promotion make up the

$250,000

12

$125,000

11

$64,000

10

$32,000

9

$16,000

8

$8,000

7

$4,000

6

$2,000

5

$1,000

4

$500

3

$300

2

$200

50:50

1

$100

A: media mix

B: promotional mix

C: advertising mix

D: marketing mix


15

$1 Million

14

$500,000

13

$250,000

12

$125,000

11

$64,000

10

$32,000

9

$16,000

8

$8,000

7

$4,000

6

$2,000

5

$1,000

4

$500

3

$300

2

$200

1

$100


15

$1 Million

14

$500,000

13

$250,000

A store wanting to get publicity should send the newspaper a……

12

$125,000

11

$64,000

10

$32,000

9

$16,000

8

$8,000

7

$4,000

6

$2,000

5

$1,000

4

$500

3

$300

2

$200

50:50

1

$100

A: banner ad

B: storyboard

C: premium

D: press release


15

$1 Million

14

$500,000

13

$250,000

12

$125,000

11

$64,000

10

$32,000

9

$16,000

8

$8,000

7

$4,000

6

$2,000

5

$1,000

4

$500

3

$300

2

$200

1

$100


15

$1 Million

14

$500,000

The stage of the fashion cycle in which promotion is used to persuade consumers that the business’s version of the product is best is the

13

$250,000

12

$125,000

11

$64,000

10

$32,000

9

$16,000

8

$8,000

7

$4,000

6

$2,000

5

$1,000

4

$500

3

$300

2

$200

50:50

1

$100

A: peak

B: introduction

C: decline

D: rise


15

$1 Million

14

$500,000

13

$250,000

12

$125,000

11

$64,000

10

$32,000

9

$16,000

8

$8,000

7

$4,000

6

$2,000

5

$1,000

4

$500

3

$300

2

$200

1

$100


15

$1 Million

14

$500,000

13

$250,000

12

$125,000

Most fashion ads are

11

$64,000

10

$32,000

9

$16,000

8

$8,000

7

$4,000

6

$2,000

5

$1,000

4

$500

3

$300

2

$200

50:50

1

$100

A: product advertising

B: institutional advertising

C: national advertising

D: local advertising


15

$1 Million

14

$500,000

13

$250,000

12

$125,000

11

$64,000

10

$32,000

9

$16,000

8

$8,000

7

$4,000

6

$2,000

5

$1,000

4

$500

3

$300

2

$200

1

$100


15

$1 Million

14

$500,000

13

$250,000

Belk and Polo sharing the cost of an ad is an example of

12

$125,000

11

$64,000

10

$32,000

9

$16,000

8

$8,000

7

$4,000

6

$2,000

5

$1,000

4

$500

3

$300

2

$200

50:50

1

$100

A: public relations

B: institutional advertising

C: cooperative advertising

D: visual merchandising


Congratulations!

Congratulations!

Congratulations!

You’ve won

!

Candy


15

$1 Million

14

$500,000

13

$250,000

12

$125,000

11

$64,000

10

$32,000

9

$16,000

8

$8,000

7

$4,000

6

$2,000

5

$1,000

4

$500

3

$300

2

$200

1

$100


15

$1 Million

14

$500,000

13

$250,000

The primary form of

advertising for local

retailers

12

$125,000

11

$64,000

10

$32,000

9

$16,000

8

$8,000

7

$4,000

6

$2,000

5

$1,000

4

$500

3

$300

2

$200

50:50

1

$100

A: magazines

B: newspapers

C: radio

D: direct mail


15

$1 Million

14

$500,000

13

$250,000

12

$125,000

11

$64,000

10

$32,000

9

$16,000

8

$8,000

7

$4,000

6

$2,000

5

$1,000

4

$500

3

$300

2

$200

1

$100


15

$1 Million

14

$500,000

13

$250,000

Demonstrations are common in this industry

12

$125,000

11

$64,000

10

$32,000

9

$16,000

8

$8,000

7

$4,000

6

$2,000

5

$1,000

4

$500

3

$300

2

$200

50:50

1

$100

A: textile

B: shoe

C: jewelry

D: cosmetics


15

$1 Million

14

$500,000

13

$250,000

12

$125,000

11

$64,000

10

$32,000

9

$16,000

8

$8,000

7

$4,000

6

$2,000

5

$1,000

4

$500

3

$300

2

$200

1

$100


15

$1 Million

14

$500,000

A medium that is designed to present fashion trends but can also be an effective sales training tool

13

$250,000

12

$125,000

11

$64,000

10

$32,000

9

$16,000

8

$8,000

7

$4,000

6

$2,000

5

$1,000

4

$500

3

$300

2

$200

50:50

1

$100

A: video

B: on-line advertising

C: television

D: radio


15

$1 Million

14

$500,000

13

$250,000

12

$125,000

11

$64,000

10

$32,000

9

$16,000

8

$8,000

7

$4,000

6

$2,000

5

$1,000

4

$500

3

$300

2

$200

1

$100


15

$1 Million

14

$500,000

Which media reaches 96% of all people age 12 and over in a given week?

13

$250,000

12

$125,000

11

$64,000

10

$32,000

9

$16,000

8

$8,000

7

$4,000

6

$2,000

5

$1,000

4

$500

3

$300

2

$200

50:50

1

$100

A: newspaper

B: outdoor signage

C: radio

D: on-line advertising


15

$1 Million

14

$500,000

13

$250,000

12

$125,000

11

$64,000

10

$32,000

9

$16,000

8

$8,000

7

$4,000

6

$2,000

5

$1,000

4

$500

3

$300

2

$200

1

$100


15

$1 Million

14

$500,000

Which of the following is institutional advertising and helps to develop an image for the business?

13

$250,000

12

$125,000

11

$64,000

10

$32,000

9

$16,000

8

$8,000

7

$4,000

6

$2,000

5

$1,000

4

$500

3

$300

2

$200

50:50

1

$100

A: banner ad

B: newspaper supplement

C: premium

D: merchandise packaging


Congratulations!

Congratulations!

Congratulations!

You’ve Reached

Another Candy

Milestone!


15

$1 Million

14

$500,000

13

$250,000

12

$125,000

11

$64,000

10

$32,000

9

$16,000

8

$8,000

7

$4,000

6

$2,000

5

$1,000

4

$500

3

$300

2

$200

1

$100


15

$1 Million

Having little control over the content of the message, this could be either bad or good for the retailer

14

$500,000

13

$250,000

12

$125,000

11

$64,000

10

$32,000

9

$16,000

8

$8,000

7

$4,000

6

$2,000

5

$1,000

4

$500

3

$300

2

$200

50:50

1

$100

A: public relations

B: publicity

C: advertising

D: sales promotion


15

$1 Million

14

$500,000

13

$250,000

12

$125,000

11

$64,000

10

$32,000

9

$16,000

8

$8,000

7

$4,000

6

$2,000

5

$1,000

4

$500

3

$300

2

$200

1

$100


15

$1 Million

14

$500,000

This is an example of…

13

$250,000

12

$125,000

11

$64,000

10

$32,000

9

$16,000

8

$8,000

7

$4,000

6

$2,000

5

$1,000

4

$500

3

$300

2

$200

50:50

1

$100

A: a premium

B: a special event

C: visual merchandising

D: mass media


15

$1 Million

14

$500,000

13

$250,000

12

$125,000

11

$64,000

10

$32,000

9

$16,000

8

$8,000

7

$4,000

6

$2,000

5

$1,000

4

$500

3

$300

2

$200

1

$100


15

$1 Million

14

$500,000

A store selects the following media to use: direct mail, radio, and newspaper. This is its

13

$250,000

12

$125,000

11

$64,000

10

$32,000

9

$16,000

8

$8,000

7

$4,000

6

$2,000

5

$1,000

4

$500

3

$300

2

$200

50:50

1

$100

A: marketing mix

B: promotional mix

C: promotional plan

D: media mix


15

$1 Million

14

$500,000

13

$250,000

12

$125,000

11

$64,000

10

$32,000

9

$16,000

8

$8,000

7

$4,000

6

$2,000

5

$1,000

4

$500

3

$300

2

$200

1

$100


15

$1 Million

14

$500,000

A store recognizes its employee of the month in the newspaper. This is an example of…

13

$250,000

12

$125,000

11

$64,000

10

$32,000

9

$16,000

8

$8,000

7

$4,000

6

$2,000

5

$1,000

4

$500

3

$300

2

$200

50:50

1

$100

A: public relations

B: publicity

C: sales promotion

D: product advertising


15

$1 Million

14

$500,000

13

$250,000

12

$125,000

11

$64,000

10

$32,000

9

$16,000

8

$8,000

7

$4,000

6

$2,000

5

$1,000

4

$500

3

$300

2

$200

1

$100


15

$1 Million

14

$500,000

13

$250,000

Clinique gives a free gift with a purchase of $25. This is an example of a(n)….

12

$125,000

11

$64,000

10

$32,000

9

$16,000

8

$8,000

7

$4,000

6

$2,000

5

$1,000

4

$500

3

$300

2

$200

50:50

1

$100

A: sample

B: premium

C: trunk event

D: give-away


Congratulations!!!

You all win a cookie!


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