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Introduction to Marketing PowerPoint PPT Presentation

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Introduction to Marketing

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Introduction to Marketing

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Marketing:

Marketing is analyzing and satisfying consumer needs.

A strategically planning and executing of a set of objectives to bring buyers and sellers together so that a sale can take place.

3M's are Money, Management, and Marketing

In the 3 M's of Business model Marketing play a key role.

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The 4 P's of Marketing are

Buying and Selling of and exchange of goods for an agreed amount.

Marketing is the promotion of products or service especially advertising and branding.

• Product

• Price

• Place

• Promotion

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Marketing can be classified as 3C model also

• Customer

• Company

• Competitor

3 conceptions of marketing are

• Production concept

• Selling concept

• Marketing concept

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Short Term Factors in Marketing System are

• Product

• Place

• Price

• Promotion

Long Term Factors in Marketing System are

• Technological

• Legal

• Cultural

• Economic

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Different Components of a Marketing Plan:

  • Market Research/Analysis

  • 2. Marketing Objectives/Goals

  • 3. Marketing Mix/Strategy

  • 4. Marketing Budget

  • 5. Market Monitoring and Evaluating

  • 6. Plan Check List

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Types of Marketing:

• Internet Marketing

• Offline Marketing

• Word of Mouth Marketing

• Guerilla Marketing

• Print Advertising

• Direct Mail

• TV and Radio

• Network Marketing

• Services Marketing

• Evangelism Marketing

• Relationship Marketing

• Experiential Marketing

• Mobile Marketing

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New Media marketing types:

• Internet

• Mobile phones

• IPODS

• PDAS

Types of Market Research:

Exploratory Research: Better understanding of the problem dimensions.

Descriptive Research: General understanding of the marketing problem

Causal Research: Used to identify cause-and-effect relationship.

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Top Marketing Rules:

• Rules are Meant to be Broken if needed

• Marketing Must Result in Sales and growth

• Be unique

• Keep a deadline

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Introduction to Marketing

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