Slide1 l.jpg
Advertisement
This presentation is the property of its rightful owner.
1 / 8

Five Stages of web analytics in internet marketing PowerPoint PPT Presentation

Toputop.com is a leading internet marketing company in India offering professional SEO services or search engine optimization services, pay per click (PPC) services, content writing, SEO copywriting, link building and SEO consulting services in US and UK. http://www.toputop.com

Download Presentation

Five Stages of web analytics in internet marketing

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Slide1 l.jpg

Five Stages of Web Analytics

in

Internet Marketing

www.toputop.com


Stage 1 site analysis l.jpg

Stage 1 : Site Analysis

Stage 2 : Site Optimization

Stage 3 : Segment Targeting

Stage 4 : Individual Customization

Stage 5 : Integrated Marketing

www.toputop.com


Stage 1 l.jpg

Stage 1 :

Site Analysis : When we get started, we need to analyzing data and the traffic to the website.

  • The focus is to understand how visitors are getting to the website

  • What they’re doing there.

  • But you also need to understand why they’re there and whether they were able to accomplish what they set out to do.

  • How do you do that?

Stage 1 : Site Analysis

www.toputop.com


Stage 2 l.jpg

Stage 2 :

Site Optimization :

Gaining information about how visitors access and use the site to drive more visitors to the site, to optimize the experience of visitors once they are on the site, and to help more visitors accomplish what they were trying to do.  

Stage 2 :Site Optimization

www.toputop.com


Stage 3 l.jpg

Stage 3 :

Segment Targeting :

As we continue to focus on improving customer experience, we start to look for ways to segment visitors into different groups.

Data explicitly provided by the visitor

Insight inferred from the session and prior interaction data.

We then apply the segmentation to customize visit experiences and target content.

Stage 3 : Segment Targeting

www.toputop.com


Stage 4 l.jpg

Stage 4 :

Individual Customization :

At some point, our ability to continually apply finer segmentation and impact results levels off.

That’s when we start to apply individual - level web interaction data to customize online interactions.

Stage 4 : Individual Customization

www.toputop.com


Stage 5 l.jpg

Stage 5 :

Integrated Marketing :

This is fully integrated and customer-centric marketing in which we seek to integrate insight from online behavior with what we know of an individual across other channels.

We do this in order to inform and optimize all interactions - regardless of channel - with the individual.

Stage 5 : Integrated Marketing

www.toputop.com


Slide8 l.jpg

Five Stages of Web Analytics

in

Internet Marketing

www.toputop.com


  • Login