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Branding & Corporate Identity PowerPoint PPT Presentation

Dotndot.com is full-service strategic design firm specializing in creative designing. We focus on creativity executing the specific communication objectives of our clients. Our extensive experience helping companies of various size and markets with branding and communication issues enables dotndot.com to help implement single projects or entire campaigns with equal ability. http://www.dotndot.com

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Branding & Corporate Identity

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Branding & Corporate Identity

Website : www.dotndot.com


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Branding & Corporate Identity :

Brand : A trade name, recognition, a mark, an identity, A mark of ownership, a value

Branding is a well defined process, not a task

Branding is personality of a company.

In branding there are two most important elements :

  • Positioning

  • Identity

"Brand Identity is very important for your Business“

Website : www.dotndot.com


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Purpose of Brand :

It can Inspire the organization

It can Motivate

It can Connect

It can Simplify

It can Inform and engage

Aspects of Brand :

  • Your Brand Image

  • Your Brand Identity

  • Your Brand Position

"Branding plays a key role for Business Growth"

Website : www.dotndot.com


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Corporate Identity :

Corporate Identity: A company name, logo, signage system and any other visual appearance of a Business.

It is visible element for Business

Corporate Identity is 3 parts :

  • Corporate Communication

  • Corporate Value

  • Corporate Design

Website : www.dotndot.com


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Corporate Identity Guidelines :

It is also called a Brand Identity of a company.

Brand Identity should follow consistent rules :

Logo protection Zone/spacing should be maintained

Use of Logo Colors should be minimum

Logo Variations - Minimum Size Use, Web safe & PowerPoint

Digital File Formats Compatible - IBM Compatible, Macintosh Compatible

It should be well fitted to the promotional items

Website : www.dotndot.com


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6 Important Elements for Brand Identity :

  • Color

  • Font

  • Alignment

Name

Logo

Tagline

Benefits of having a brand identity for a company :

  • To look Bigger to the outside world

  • To attract clients

  • To create a brand yourself

  • To convey that you are well established

  • To explain your thoughts and vision

Website : www.dotndot.com


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Branding & Corporate Identity

Website : www.dotndot.com


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