JOINT VENTURE BETWEEN MARUTI AND SUZUKI
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JOINT VENTURE BETWEEN MARUTI AND SUZUKI. HISTORY OF MARUTI AND SUZUKI. MARUTI UDHYOG LIMITED (MUL) established in 1981. Actual production commenced in 1983 with M aruti 800. Suzuki Alto Kei (only modern car at that time).

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JOINT VENTURE BETWEEN MARUTI AND SUZUKI

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Joint venture between maruti and suzuki

JOINT VENTURE BETWEEN MARUTI AND SUZUKI


Joint venture between maruti and suzuki

HISTORY OF MARUTI AND SUZUKI

  • MARUTI UDHYOG LIMITED (MUL) established in 1981.

  • Actual production commenced in 1983 with Maruti 800.

  • Suzuki Alto Kei (only modern car at that time).

  • Competitors at that time was Hindustan Ambassador and Premier Padmini.

  • MarutiUdhyog limited was renamed as MarutiSuzuki india limited.(17thsept.2007)


Joint venture between maruti and suzuki

REASON FOR JOINT VENTURE

For Maruti....

  • Suzuki Motor Corporation, the parent company, is a global leader in mini and compact cars for three decades.

  • Suzuki’s technical superior.

  • Nearly 75,000 people are employed directly by Maruti Suzuki.


Joint venture between maruti and suzuki

Contd.

For Suzuki....

  • Large Indian market.

  • Monopolistic trade in Indian automobile market.

  • Availability of resources.


Joint venture between maruti and suzuki

AFTER EFFECTS

  • The success of joint venture leds Suzuki to increase its equity from 26% to 40% in 1987.

  • Further 50% in 1992.

  • Company exports more than 50,000 cars annually and has an extremely large domestic market in India selling over 730,000 cars annually.

  • Sales Turnover -36299.74 (in crore).

  • Net profit -2288.64 (in crore).


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