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Decision Process for containerized reefer business PowerPoint PPT Presentation


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Decision Process for containerized reefer business. Start. Biz selection. Decision process What business do we want What business generates the highest profit Where is our competitive edges Business selection components Route components Rate components Cost components. Route Rate Cost.

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Decision Process for containerized reefer business

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Decision Process for containerized reefer business

Start

Biz selection

  • Decision process

    • What business do we want

    • What business generates the highest profit

    • Where is our competitive edges

  • Business selection components

    • Route components

    • Rate components

    • Cost components

  • Route

    Rate

    Cost

    Profit optimization

    No

    Yes

    Marketing & sales


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    Market segmentation – one product to sell

    Price

    Customer surplus

    Saving achieved by customers

    buying product at price lower

    than their willingness to pay

    Quantity

    The gross revenue is determined

    by the area


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    Market segmentation – Multiple market segments to sell

    Price

    Yield of multiple market Segments

    Is bigger than just one market segment / product to sell

    Examples

    Refrigerated / CA cargoes

    Hazardous cargoes

    Bulk cargoes deploying special equipments

    Inter-modal transportation

    Cargo consolidation and x-docking

    Quantity

    The gross revenue is determined

    by the areas


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    Market segmentation comparison


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    Disclaimer

    This presentation contains theories and forward looking statements which reflect writer’s current forecast and estimates. The forward looking statements involve risks and uncertainties that could cause actual result to be different from those described in the forward statements. Potential risks and uncertainties include change of economic conditions, fluctuation in foreign exchange, new technology applications, market competition and regulatory developments. The writer assumes no responsibility for errors, omissions, or damages caused by or from the use of the information herein.

    Thank you for viewing!

    Contact details :

    Alfred Cheung

    Email: [email protected] / [email protected]

    Skype ID: alfredcheungshuwing


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