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So You Think You’re Engaged?

WSHA’s Toolkit for Building Community Engagement. So You Think You’re Engaged? . Beth Zborowski Director, Communications. Jacqueline Barton True Rural Project Manager. Agenda. The health care environment The opportunity Getting real about engagement WSHA’s tools & support.

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So You Think You’re Engaged?

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  1. WSHA’s Toolkit for Building Community Engagement So You Think You’re Engaged? Beth ZborowskiDirector, Communications Jacqueline Barton True Rural Project Manager

  2. Agenda • The health care environment • The opportunity • Getting real about engagement • WSHA’s tools & support

  3. Employer Premiums as Percentage of Household Income 2003 2010 Less than 14% 14%–16.9% 17%–19.9% 20% or more Sources: 2003 and 2010 Medical Expenditure Panel Survey–Insurance Component (for total average premiums for employer-based health insurance plans, weighted by single and family household distribution); 2003–04 and 2009–10 Current Population Surveys (for median household incomes for under-65 population).

  4. Medicare is in Trouble Today 2030 1960

  5. Medicare: Show me the Money Average couple retiring in 2005 $140,000 Paid In $390,000 In Benefits

  6. The Health Care Paradigm is Shifting • Paternalism • Acute; short-term treatment • Dr. and Facility oriented • Relatively Well-Resourced • Local access and perceived quality To From • Partnership • Chronic; long-term management • Treatment plan crosses organizations • Resources are undeveloped • Documented outcomes

  7. Delivery System is Integrating Rapidly s • Anticipating move from pay for volume to pay for value • Desire for scale • Access to financing: Cash, profitability and private equity • Uncertainty of health reform • More mega deals to come • “Everyone is talking to everyone” • Are Leaders too far ahead of followers?

  8. Rural Hospitals are: • A hub for primary care • Bridges to specialty services • Providers of much more than inpatient services • Providing cost effective care

  9. Rural Hospitals: Threatened • WSHA response: Essential Care, Everywhere Campaign • Phase I: Preserve current system while evolving • Phase II: Highlighting innovation • Phase III: Inoculation through community engagement

  10. What if We Do Nothing? • It’s an option, but the likely result will be: • Reduced access to health care • Reduced economic health • A shrinking community

  11. “It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” - Charles Darwin

  12. Can’t get there alone

  13. Community Leadership- Principles - Strong communities Strong health systems • Build on local leadership • Strong health systems strengthen economy • Build on local assets

  14. Washington State Hospital Association Rural Community Engagement Toolkit

  15. Anytown Memorial Service Area

  16. What can your organization do?

  17. Partnership Continuum Networking Cooperation Coordination Collaboration

  18. Who is your organization already working with?

  19. Partner Checklist

  20. A few notes on partner recruitment

  21. Now you have a team… …where do you want to start?

  22. Back to the Data…

  23. Who’s missing? • Key leaders? • People impacted? • Valuable allies?

  24. Convening the Group & Creating a Shared Vision

  25. In our partner’s shoes

  26. In our partner’s shoes:Schools • Connection to existing programs • Healthy kids = learning kids • Can share space and staff

  27. In our partner’s shoes:Hospital • Healthy community = lower costs • Prepared for global payment • Natural convener of resources • Better engagement = better business • Can share space and staff

  28. In our partner’s shoes:Public Health • Healthy community = mission • Neutral convener • Good source of data • Looking for shared leadership

  29. In our partner’s shoes:Local Government • Influential • Healthy community key to growth • Healthy community = lower costs

  30. In our partner’s shoes:Business • Rising health care costs • Economic development

  31. What’s our shared vision? • Identify three objectives • How much? Of what? By when?

  32. What type of objective? • Process • Develop comprehensive plan for dental care access. • Behavioral • Increase the number of Anytown residents who visit a dentist annually. • Outcome • Decrease the prevalence of oral disease in Anytown by 10%. Adapted from the Community Tool Box http://ctb.ku.edu/en/table-of-contents/structure/strategic-planning/create-objectives/main

  33. How to choose? • Achievable • Easily Understood • Appealing

  34. What about funding?

  35. Getting started

  36. Maintaining Momentum • Measure • Report back • Enlist the larger community • Celebrate success

  37. Taking it to the Broader Community

  38. Tools for Publicity • Facilitator tips • Sample advertising • Stock PowerPoint • Stock press release and invitation • Engage with board and employees

  39. Discussion Contact: Jacqueline Barton True jacquelineb@wsha.org (206) 216-2541 Contact: Beth Zborowski bethz@wsha.org (206) 577-1807

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