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For more course tutorials visitwww.uophelp.comName the six steps in the marketing research process as discussed in the Kotler text. Why is it important to include all of these steps in the research process? Why is the first step the most important?

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Mktg 522 seek your dream uophelp com

MKTG 522 Seek Your Dream/Uophelp.com

For more course tutorials visit

www.uophelp.com


Mktg 522 seek your dream uophelp com1

MKTG 522 Seek Your Dream/Uophelp.com

MKTG 522 Week 1 DQ 1 (Market Research)

For more course tutorials visit

www.uophelp.com

Name the six steps in the marketing research process as discussed in the Kotler text.

Why is it important to include all of these steps in the research process?


Mktg 522 seek your dream uophelp com2

MKTG 522 Seek Your Dream/Uophelp.com

MKTG 522 Week 1 DQ 2 (Strategic Marketing Planning)

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www.uophelp.com

Why is it important for a company to have a well written mission statement?

What key points do you think need to be included in the mission statement?


Mktg 522 seek your dream uophelp com3

MKTG 522 Seek Your Dream/Uophelp.com

MKTG 522 Week 1-7 All DQs

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MKTG 522 Week 1 DQ 1 (Market Research)

MKTG 522 Week 1 DQ 2 (Strategic Marketing Planning)


Mktg 522 seek your dream uophelp com4

MKTG 522 Seek Your Dream/Uophelp.com

MKTG 522 Week 2 DQ 1 (Consumer Buying Behavior)

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What are some of the factors that influence consumers’ buying behavior?

Have the purchasing habits of your parents and/or grandparents influenced your buying behavior?


Mktg 522 seek your dream uophelp com5

MKTG 522 Seek Your Dream/Uophelp.com

MKTG 522 Week 2 DQ 2 (Target Market Selection)

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What are some of the challenges faced by marketers as they attempt to define their target markets?

How necessary is it to fine-tune your Marketing Plan so that your target market is clearly defined and measurable?


Mktg 522 seek your dream uophelp com6

MKTG 522 Seek Your Dream/Uophelp.com

MKTG 522 Week 3 Assignment Create the Value (2 Papers)

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This Tutorial contains 2 Papers

Week 3: Assignment

Create the Value: Market Segmentation Analysis and a Value Proposition


Mktg 522 seek your dream uophelp com7

MKTG 522 Seek Your Dream/Uophelp.com

MKTG 522 Week 3 DQ 1 (Branding)

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Procter & Procter & Gamble (P&G) perhaps epitomizes the ability to create highly successful brands and marketing efforts. Read the Breakthrough Marketing case study about Procter & Gamble on page 269 in chapter 9 of your e-text.


Mktg 522 seek your dream uophelp com8

MKTG 522 Seek Your Dream/Uophelp.com

MKTG 522 Week 3 DQ 2 (Competitive Strategies)

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As part of the Marketing Mix, PRICE, P, is important to the marketer. Yet when we look at price, it is more than just a dollar figure. What does price represent to the consumer? What does price represent to the marketer?


Mktg 522 seek your dream uophelp com9

MKTG 522 Seek Your Dream/Uophelp.com

MKTG 522 Week 4 DQ 1 (Pricing Strategies)

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As part of the Marketing Mix, PRICE, P, is important to the marketer. Yet when we look at price, it is more than just a dollar figure.


Mktg 522 seek your dream uophelp com10

MKTG 522 Seek Your Dream/Uophelp.com

MKTG 522 Week 4 DQ 2 (Marketing of Services)

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How is the marketing of services different than the marketing of a product? What are the challenges of marketing a service?


Mktg 522 seek your dream uophelp com11

MKTG 522 Seek Your Dream/Uophelp.com

MKTG 522 Week 5 Deliver the Value IKEA Case Study (3 PPT)

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This Tutorial contains 3 PPT/Tutorials

Week 5 Assignment

Your assignment this week is to review the IKEA Case Study below. While reviewing it, consider it as background information for your upcoming presentation to the IKEA Senior Management Team. More details on your upcoming PowerPoint presentation to the management team are provided at the end of the case study guidelines.


Mktg 522 seek your dream uophelp com12

MKTG 522 Seek Your Dream/Uophelp.com

MKTG 522 Week 5 DQ 1 (Channels of Distribution)

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As part of the Marketing Mix, Place, or Channels of Distribution, is important to understand. What is the difference between Direct channels of distribution and Indirect channels of distribution?


Mktg 522 seek your dream uophelp com13

MKTG 522 Seek Your Dream/Uophelp.com

MKTG 522 Week 5 DQ 2 (Retailing, Wholesaling, and Logistics)

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Describe Market Logistics. What are some of the steps necessary for market logistics planning?


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MKTG 522 Seek Your Dream/Uophelp.com

MKTG 522 Week 6 Assignment Communicate the Value (2 Papers)

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This Tutorial contains 2 Papers

Week 6

Assignment: Communicate the Value

Communicate the Value: Integrated Marketing Communications Brief


Mktg 522 seek your dream uophelp com15

MKTG 522 Seek Your Dream/Uophelp.com

MKTG 522 Week 6 DQ 1 (Marketing Communications)

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Describe Integrated Marketing Communications (IMC). Why is it so important in the 21st century for marketers to embrace this?


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MKTG 522 Seek Your Dream/Uophelp.com

MKTG 522 Week 6 DQ 2 (Advertising Effectiveness)

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Select an advertisement to which you have recently been exposed. It can be in any paid communications medium, such as TV, radio, newspaper, or magazine. The ad that you select should be one to which others in the class can easily relate, such as Verizon's "Can you hear me now?" ads or the Aflac ad (with the white duck that squawks "AFFFFLAAAAAAAC!")


Mktg 522 seek your dream uophelp com17

MKTG 522 Seek Your Dream/Uophelp.com

MKTG 522 Week 7 Course Project Marketing Plan (5 Projects)

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This Tutorial contains 5 Projects

Project 1: A Sister Can Fix It Upholster Shop

Project 2: Wall Street Bar


Mktg 522 seek your dream uophelp com18

MKTG 522 Seek Your Dream/Uophelp.com

MKTG 522 Week 7 DQ 1 (International Markets)

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Kellogg Company (you know them as Kellogg's, makers of Rice Krispies, Corn Flakes, and a variety of other cold cereal products) celebrated its 100th anniversary a few years ago in 2006. As with many companies, it has attempted to expand internationally.


Mktg 522 seek your dream uophelp com19

MKTG 522 Seek Your Dream/Uophelp.com

MKTG 522 Week 7 DQ 2 (Ethics and Social Responsibility)

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Customer complaints about Toyota cars suddenly accelerating were initially downplayed by Toyota Motor Sales in December 2009, which initially stated that it was caused by the driver's side carpeting getting in the way of the pedal.


Mktg 522 seek your dream uophelp com20

MKTG 522 Seek Your Dream/Uophelp.com

For more course tutorials visit

www.uophelp.com


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