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These Are Not The Droids You’re Looking For Making Social Media More Human

These Are Not The Droids You’re Looking For Making Social Media More Human. Tonya Oaks Smith. #psuweb13. http://www.flickr.com/photos/50847131@N05/4693243571/. What is a human?. Shari Erwin, Aaron Rester, and Tonya Oaks Smith. #psuweb13. http://www.youtube.com/watch?v=YWNPeNEvMN4.

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These Are Not The Droids You’re Looking For Making Social Media More Human

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  1. These Are Not The Droids You’re Looking ForMaking Social Media More Human • Tonya Oaks Smith #psuweb13 http://www.flickr.com/photos/50847131@N05/4693243571/

  2. What is a human? • Shari Erwin, Aaron Rester, and Tonya Oaks Smith #psuweb13 http://www.youtube.com/watch?v=YWNPeNEvMN4

  3. What do others think? • Shari Erwin, Aaron Rester, and Tonya Oaks Smith #psuweb13 http://www.flickr.com/photos/elliotjo/2777611718/

  4. What is a human? • Shari Erwin, Aaron Rester, and Tonya Oaks Smith #psuweb13 http://www.flickr.com/photos/96601789@N00/2394663481

  5. What do we think? • Shari Erwin, Aaron Rester, and Tonya Oaks Smith #psuweb13 http://www.flickr.com/photos/elliotjo/2777611718/

  6. @marleysmom • Communications director at the UALR William H. Bowen School of Law • Worked as a reporter, internal comm for private company, for central communications, and the law school • Board member for Higher Education Web Professionals • #shoes • #positivity • http://www.flickr.com/photos/hewebne/8581156870/in/set-72157633059736963/ #psuweb13 @marleysmom by @radiofreegeorgy

  7. These are not the droids you’re looking for... • http://www.flickr.com/photos/atmosttv/7014377287/ #psuweb13

  8. What will we learn? • Define and compare interpersonal and mass media • Shari Erwin, Aaron Rester, and Tonya Oaks Smith #psuweb13

  9. What will we learn? • Define and compare interpersonal and mass media • Discover relevant interpersonal rules for social media communication • Shari Erwin, Aaron Rester, and Tonya Oaks Smith #psuweb13

  10. What will we learn? • Define and compare interpersonal and mass media • Discover relevant interpersonal rules for social media communication • Process best practices for social media • Shari Erwin, Aaron Rester, and Tonya Oaks Smith #psuweb13

  11. What will we learn? • Define and compare interpersonal and mass media • Discover relevant interpersonal rules for social media communication • Process best practices for social media • Set goals with a communication plan focused on both strategies and tactics • Shari Erwin, Aaron Rester, and Tonya Oaks Smith #psuweb13

  12. What will we learn? • Define and compare interpersonal and mass media • Discover relevant interpersonal rules for social media communication • Process best practices for social media • Set goals with a communication plan focused on both strategies and tactics • Determine the best ways to drive engagement with real humans  • Shari Erwin, Aaron Rester, and Tonya Oaks Smith #psuweb13

  13. Who are you? #psuweb13 http://www.flickr.com/photos/highedweb/2922852848/in/photostream

  14. And why are you here? http://www.flickr.com/photos/highedweb/5090342543/in/photostream #psuweb13

  15. *activity break* http://www.electrowow.net/2012/07/robot-dancing-competition-in-china.html #psuweb13

  16. Section 1 #psuweb13

  17. Interpersonal vs. mass communication #psuweb13

  18. Interpersonal communication • Shari Erwin, Aaron Rester, and Tonya Oaks Smith #psuweb13 http://www.flickr.com/photos/hewebne/8579845715/in/set-72157633063526748

  19. Mass communication • Shari Erwin, Aaron Rester, and Tonya Oaks Smith #psuweb13 http://www.flickr.com/photos/40893278@N06/6041890351/

  20. Social media? • Shari Erwin, Aaron Rester, and Tonya Oaks Smith #psuweb13 http://www.flickr.com/photos/hewebne/8580945712/in/set-72157633063526748

  21. #humanity • Shari Erwin, Aaron Rester, and Tonya Oaks Smith #psuweb13

  22. Getting to know your org • Shari Erwin, Aaron Rester, and Tonya Oaks Smith #psuweb13 http://www.flickr.com/photos/ianmain/12744620/

  23. Think about your organization’s mission, vision, core values. Where is the humanness? #psuweb13

  24. *activity break* http://www.electrowow.net/2012/07/robot-dancing-competition-in-china.html #psuweb13

  25. Section 2 #psuweb13

  26. So what are our rules? • Shari Erwin, Aaron Rester, and Tonya Oaks Smith #psuweb13 http://www.flickr.com/photos/djbrady/1205847589/

  27. Set boundaries • Shari Erwin, Aaron Rester, and Tonya Oaks Smith #psuweb13

  28. The best way to find out if you can trust somebody is to trust them. - Ernest Hemingway #psuweb13

  29. Attend to face #psuweb13

  30. I think you still have no idea the effect you can have. - Suzanne Collins #psuweb13

  31. Interrupt sometimes • Shari Erwin, Aaron Rester, and Tonya Oaks Smith #psuweb13 http://www.flickr.com/photos/zoot42/2526993321/

  32. The river is everywhere. - Herman Hesse #psuweb13

  33. Share care • Shari Erwin, Aaron Rester, and Tonya Oaks Smith #psuweb13

  34. Through the Thou, a person becomes I. - Martin Buber #psuweb13

  35. Think about these rules. We follow them well in person, right? Have you seen examples of them in social media? #psuweb13

  36. *activity break* http://www.electrowow.net/2012/07/robot-dancing-competition-in-china.html #psuweb13

  37. Section 3 #psuweb13

  38. Strategy... Or the ultimate chance to be human • Shari Erwin, Aaron Rester, and Tonya Oaks Smith #psuweb13 http://www.flickr.com/photos/bearseye/7929020134/

  39. Bah. #psuweb13

  40. I suggest a new strategy, R2: Let the Wookie win. - C-3PO There’s Life Beyond the Four-Year University • Shari Erwin, Aaron Rester, and Tonya Oaks Smith #psuweb13

  41. Our greatness lies not so much in being able to remake the world as being able to remake ourselves. - Mahatma Ghandi There’s Life Beyond the Four-Year University • Shari Erwin, Aaron Rester, and Tonya Oaks Smith #psuweb13

  42. My ally is the Force, and a powerful ally it is. Life creates it, makes it grow. Its energy surrounds us, binds us. Luminous beings are we, not this crude matter. You must feel the Force flow around you. - Yoda #psuweb13

  43. What composes our plan? • Shari Erwin, Aaron Rester, and Tonya Oaks Smith #psuweb13 http://www.flickr.com/photos/jim-in-times-square/68664091/

  44. #OMGWTFBBQ strategy?! http://www.flickr.com/photos/7345228@N03/2604691971/ #psuweb13

  45. Objectives • Shari Erwin, Aaron Rester, and Tonya Oaks Smith #psuweb13 http://www.flickr.com/photos/willowpoppy/6613082663/

  46. Audiences • Shari Erwin, Aaron Rester, and Tonya Oaks Smith #psuweb13 http://www.flickr.com/photos/thinkmedialabs/6176869823/

  47. Action • Shari Erwin, Aaron Rester, and Tonya Oaks Smith #psuweb13 http://www.flickr.com/photos/birdsbarbershop/6893807298/

  48. Benefits + • Shari Erwin, Aaron Rester, and Tonya Oaks Smith #psuweb13

  49. Evaluation • Shari Erwin, Aaron Rester, and Tonya Oaks Smith #psuweb13 http://www.flickr.com/photos/59654451@N02/5468569076/

  50. Section 4 #psuweb13

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