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Consumer Perspectives of GM Salmon. Janet Grice Angela MacKenzie Carmen McLeod. Traditional View of Salmon. New Zealand King Salmon. Processing ~ 5000 tonnes of salmon p.a. 70% of NZ farmed salmon 40% of world production

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Consumer perspectives of gm salmon

Consumer Perspectives of GM Salmon

Janet Grice

Angela MacKenzie

Carmen McLeod



New zealand king salmon
New Zealand King Salmon

  • Processing ~ 5000 tonnes of salmon p.a.

  • 70% of NZ farmed salmon

  • 40% of world production

  • Guarantee no antibiotics, growth stimulants, Drugs or toxic substances added


New zealand king salmon1
New Zealand King Salmon

  • 1994 – research GM fish

  • 1999 – Green Party leaked document about deformities

  • “Frankenfish”

  • Local Opposition

  • 2000 – Salmon trials closed

  • Denied closure due to political, ethical or scientific influence

  • Negative publicity jeopardised the image of NZKS


Consumer perceptions
Consumer Perceptions

  • Series of focus groups conducted in November 2006

  • Perceptions of NZ Royal Commission

  • Perceptions of GM in general

  • Perceptions of GM salmon


Perceptions of nz royal commission
Perceptions of NZ Royal Commission

  • Most participants were unaware of the Royal Commission

  • Those who were aware considered it to be a ‘whitewash’ producing the results that industry wanted


Perceptions of gm in general
Perceptions of GM in general

  • General acceptance of the technology

  • Concerns about environmental safety

  • Concerns about benefits to consumers

  • Concerns about ownership of technology

  • Concerns about food safety

  • Acceptance of medical applications of the technology


Perceptions of gm salmon
Perceptions of GM salmon

  • Fast growing salmon seen as a benefit only to companies

  • Concerns that growing at twice the rate will require twice the food

  • Concerns about increases in Omega oils – can the body utilize them?

  • Reluctance to eat the resulting food products


Conclusion
Conclusion

  • Sense of inevitability of introduction of GM food

  • Queries regarding the motives of companies introducing the technology

  • Queries regarding the necessity of the technology

  • Consider that a more holistic viewpoint should be taken on problems


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