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Consumer Perspectives of GM Salmon. Janet Grice Angela MacKenzie Carmen McLeod. Traditional View of Salmon. New Zealand King Salmon. Processing ~ 5000 tonnes of salmon p.a. 70% of NZ farmed salmon 40% of world production

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consumer perspectives of gm salmon

Consumer Perspectives of GM Salmon

Janet Grice

Angela MacKenzie

Carmen McLeod

new zealand king salmon
New Zealand King Salmon
  • Processing ~ 5000 tonnes of salmon p.a.
  • 70% of NZ farmed salmon
  • 40% of world production
  • Guarantee no antibiotics, growth stimulants, Drugs or toxic substances added
new zealand king salmon1
New Zealand King Salmon
  • 1994 – research GM fish
  • 1999 – Green Party leaked document about deformities
  • “Frankenfish”
  • Local Opposition
  • 2000 – Salmon trials closed
  • Denied closure due to political, ethical or scientific influence
  • Negative publicity jeopardised the image of NZKS
consumer perceptions
Consumer Perceptions
  • Series of focus groups conducted in November 2006
  • Perceptions of NZ Royal Commission
  • Perceptions of GM in general
  • Perceptions of GM salmon
perceptions of nz royal commission
Perceptions of NZ Royal Commission
  • Most participants were unaware of the Royal Commission
  • Those who were aware considered it to be a ‘whitewash’ producing the results that industry wanted
perceptions of gm in general
Perceptions of GM in general
  • General acceptance of the technology
  • Concerns about environmental safety
  • Concerns about benefits to consumers
  • Concerns about ownership of technology
  • Concerns about food safety
  • Acceptance of medical applications of the technology
perceptions of gm salmon
Perceptions of GM salmon
  • Fast growing salmon seen as a benefit only to companies
  • Concerns that growing at twice the rate will require twice the food
  • Concerns about increases in Omega oils – can the body utilize them?
  • Reluctance to eat the resulting food products
conclusion
Conclusion
  • Sense of inevitability of introduction of GM food
  • Queries regarding the motives of companies introducing the technology
  • Queries regarding the necessity of the technology
  • Consider that a more holistic viewpoint should be taken on problems
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