1 / 4

PROMOTE YOUR APPEARANCE AT THIS YEAR’S SOUTHERN SPRING HOME & GARDEN SHOW! Consumers will be looking for YOU! FEBRU

PROMOTE YOUR APPEARANCE AT THIS YEAR’S SOUTHERN SPRING HOME & GARDEN SHOW! Consumers will be looking for YOU! FEBRUARY 2012. WSOC TV and WAXN TV64, TV partners for this year’s show . Aleta Worzella 704.335.4724 Aleta.worzella@wsoc-tv.com Jan 27, 2012. Southern Spring Home

tola
Download Presentation

PROMOTE YOUR APPEARANCE AT THIS YEAR’S SOUTHERN SPRING HOME & GARDEN SHOW! Consumers will be looking for YOU! FEBRU

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. PROMOTE YOUR APPEARANCE AT THIS YEAR’S SOUTHERN SPRING HOME & GARDEN SHOW! Consumers will be looking for YOU! FEBRUARY 2012 WSOC TV and WAXN TV64, TV partners for this year’s show Aleta Worzella 704.335.4724 Aleta.worzella@wsoc-tv.com Jan 27, 2012

  2. Southern Spring Home & Garden Show vendors – • You’ll be at the show this year… with access to the thousands of people who attend! Utilize that association to enhance your marketing message. • Expand your association with this high-end show by promoting your presence there. Using television and internet you can invite consumers to FIND YOU AT THE SHOW. • You will also be able to BRAND YOURSELF WITH THIS SHOW by promoting your affiliation. • And you’ll also have the opportunity to SPEAK TO CONSUMERS WHO WON’T BE ABLE TO ATTEND this year’s show. Reach them anyway!

  3. Reach consumers with your “See us at the Southern Spring Home & Garden Show” messages! Station Time Days Program Total :30 Spots WSOC 5:00a-6:00a Mon-Fri 5AM News 1 WSOC 6:00a-7:00a Mon-Fri 6AM News 2 WSOC 7:00a-9:00a Mon-Fri Good Morning America 1 WAXN 7:00a-9:00a Mon-Fri Eyewitness News 3 WAXN 9:00p-10:00p Mon-Fri Primetime Dr. Oz Show 1 WAXN 10:00p-10:35p Mon-Fri Eyewitness News at 10 2 WSOC 12:01a-4:29a Mon-Fri overnight rotators 2 WAXN 12:01a-4:29a Mon-Fri overnight rotators 2 WSOC 6:00a-8:00a Sat Saturday Morning News 1 15 total thirty-second spots to air Feb 27-March 3, 2012 85,000 impressions of your web ad on wsoctv.com GRAND TOTAL OF 343,200 AD IMPRESSIONS* FOR YOUR MESSAGE!!! Your investment: $5800 net Basic production is included. We require a completed and approved credit application prior to air or you may pay in advance. *A25-54 Accepted by: _____________________________ Date: _______________ Business: ___________________________

  4. Here’s Where You’ll Reach! Market DMA Rank #23 DMA TV Households 1,166,180 Cable Penetration (Time Warner) 54.3% Alternate Delivery (Satellite) Penetration 34.0% Average # of Person per Household 2.45 14th NSI Ranked African American TV HH 220,560 Charlotte, North Carolina | Market #23 NORTH CAROLINA METRO CHARLOTTE (59.9% of HH population) 6 Metro Counties TV HH total = 698,880 59.9% Mecklenburg 377,850 54% York 89,800 13% Gaston 83,080 12% Union 71,690 10% Cabarrus 67,600 10% Anson 8,860 1% REMAINDER DMA (41.3% of HH population) 16 Other Counties TV HH total = 467,300 40.1% 7. Iredell 63,620 5.5% 8. Catawba 62,990 5.4% 9. Rowan 53,980 4.6% 10. Cleveland 38,830 3.3% 11. Burke 34,220 2.9% 12. Caldwell 32,220 2.8% 13. Lancaster 30,850 2.6% 14. Lincoln 29,710 2.5% 15. Stanly 23,000 2.0% 16. Watauga 17,900 1.5% 17. Richmond 17,790 1.5% 18. Chesterfield 17,270 1.5% 19. Alexander 14,420 1.2% 20. Chester 12,600 1.1% 21. Ashe 11,320 1.0% 22. Avery 6,580 0.6% SOUTH CAROLINA NC SC Local View of Charlotte DMA Multi-State View of Charlotte DMA 6 Source: Nielsen Media Research. January 2011.

More Related