Private Label Brands

Private Label Brands Group 6 Assignment PPT Presentation by: Matthew Sullivan

Generic Brands Generic brands target a price-sensitive segment by offering a no-frills product at a discount price • Wal-Mart has it’s own generic private label brands for many of it’s products • They are often almost always cheaper than national brands • One can find them at any Wall-Mart in the U.S. and all over their stores

Two Examples of Generic Wall-mart brands • Equate • This brand covers many medicines and personal hygiene products • Great Value • This brand covers a lot of food goods

One more example…. I spent some time in Australia and found a generic brand in a store called Cole’s, and thought it was interesting given the book’s use of the phrase “no-frills.” • Cole’s in Australia • No-frills generic private label brand • Grape flavored soda was actually clear (no-frills)

Copycat brands Copycat brands imitate the manufacturer’s brand in appearance and packaging, generally are perceived as lower quality, and are offered at lower prices • Safeway has it’s own copycat brand for some of it’s goods • Can be found at all Safeways inside and outside the store • A prime example is the soda at Safeway which is obviously a copycat of Mt. Dew

Private Label Brands