Overview of Theories presented in Media Effects text

Overview of Theories presented in Media Effects text PowerPoint PPT Presentation


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COM 436. Media Effects. Magic Bullet Theory. Also known at the Hypodermic Needle TheoryPostulated that the mass media has a direct, immediate and powerful effect on a passive mass audience.The audience was viewed as being connected to the media, but not to each other.. COM 436. Media Effects. Uses

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Overview of Theories presented in Media Effects text

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