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UTILIZING I.I.I. RESOURCES: PRESENT AND POTENTIAL TOOLS FOR STATE ASSOCIATIONS. State Insurance Trade Associations 2010 Annual Conference Austin, Texas - October 5, 2010. Cary Schneider, Executive Vice President Andréa C. Basora, Vice President – Digital Communications

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Utilizing i i i resources present and potential tools for state associations

UTILIZING I.I.I. RESOURCES: PRESENT AND POTENTIAL TOOLS FOR STATE ASSOCIATIONS

State Insurance Trade Associations

2010 Annual Conference

Austin, Texas - October 5, 2010

Cary Schneider, Executive Vice PresidentAndréa C. Basora, Vice President – Digital Communications

Insurance Information Institute  110 William Street  New York, NY 10038

Tel: 212.346.5558  [email protected]  www.iii.org


Presentation outline
Presentation Outline STATE ASSOCIATIONS

  • Introduction: Who We Are and What We Do

  • Resources and Website Overview

  • The I.I.I. and SITA

  • General Discussion: What Would You Like Us to Do for You?

eSlide – P6466 – The Financial Crisis and the Future of the P/C


Introduction who we are and what we do

Introduction: STATE ASSOCIATIONSWho We Are and What We Do

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Who we are and what we do

Mission STATE ASSOCIATIONS

Who We Are and What We Do

  • To improve the public’s understanding of insurance—what it does and how it works.

  • Inclusive – represent diversity of the industry: insurers, reinsurers, agents and brokers

  • Proactive – develop and execute strategic communications

  • Aggressive – challenge industry critics, refute misrepresentations, close knowledge gaps

  • Essential – Primary source of information, analysis and referral to media, academia, industry and policymakers

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Resources and website overview

Resources and Website Overview STATE ASSOCIATIONS

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Resources and website overview1
Resources and Website Overview STATE ASSOCIATIONS

  • I.I.I. Daily

  • Research Support

  • I.I.I. Public Website

  • Dynamically Shared Content

  • Videos

  • Publications

  • Specialized Websites

  • Home and Business Inventory Applications

  • Social Media Outreach

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Resources and website overview dynamically shared content
Resources and Website Overview the P/CDynamically Shared Content

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Resources and website overview dynamically shared content1
Resources and Website Overview the P/CDynamically Shared Content

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Resources and website overview i i i daily
Resources and Website Overview the P/CI.I.I. Daily

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Video section has been upgraded, and organized by topic for easier access; now also includes downloadable b-roll footage

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Videos can be embedded and/or downloaded directly from the site; broadcast quality files of VNRs are available for download also

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Much of the consumer information on the site is also available in Spanish

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Resources and Website Overview available in SpanishSpanish Language Content

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Resources and website overview print publications
Resources and Website Overview available in SpanishPrint Publications


Resources and Website Overview available in Spanish

Insurance Handbook

The new I.I.I.Insurance Handbookreleased in 2010 provides vital information for a wide variety of audiences:

  • Public Policymakers

  • Reporters

  • Regulators

  • Students

  • Insurance Company Employees

  • Academics

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Insurers Don’t Just Pay Claims They Are available in Spanish

  • Employers

  • Income Providers

  • Taxpayers

  • Investors

  • Engines of Growth & Recovery

  • Philanthropists

Resources and Website Overview

A Firm Foundation

A Firm Foundation provides details on the impact and importance of the insurance industry on national and state economies

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All online versions of publications allow user to create a customized PDF, which includes only the desired sections, for download

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I.I.I. customized PDF, which includes only the desired sections, for downloadproduces state-specific editions of A Firm Foundation on request

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Resources and Website Overview customized PDF, which includes only the desired sections, for download

Insuring Your Business

Site for small and middle market commercial risks; has been highlighted by major media, including the WSJ

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Content is arranged so that material most important to policymakers is just one or two clicks away

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Resources the P/C

Know Your Stuff® - Home Inventory

Know Your Stuff is a free, online home inventory application that is highly regarded by the public and media, and represents the type of outreach by the industry that generates great PR; it is also available for cobranding

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Following the success of the the P/CKnow Your Stuff home inventory application, the I.I.I. recently released a version for small businesses; it is also available for cobranding

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Social media and insurance a few general facts statistics
Social Media and Insurance the P/CA Few General Facts + Statistics

  • In March 2010 it was reported that Facebook was the most visited website in the U.S., having more visits than Google for the first time.

  • YouTube gets a greater level of search traffic than Yahoo, and is the go-to site for research among young people. -The NYT and my 12-year-old son

  • 1 in every 3 online Americans is a conversationalist, someone who updates their status on a social networking site such as Facebook or posts updates on Twitter at least once weekly. - Forrester Research

  • 31 million U.S. Internet users will write blogs in 2010, more than 104 million will read them. - eMarketer, April 2010

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Social media and insurance another communications outlet
Social Media and Insurance the P/CAnother Communications Outlet

  • Aside from subscribing to RSS feeds, and following our content on the I.I.I. website, our social media feeds provide another possible matrix of communication and interaction with SITA

  • New ways to spread the message: - Following Twitter feeds and retweeting posts of interest to specific audiences - Liking and commenting on organization Facebook pages - Linking to and commenting on blogs - Embedding and distributing YouTube videos

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Social Media Users/Traffic the P/C

  • Facebook: +/- 300 likes

  • Twitter: 1,560 followers

  • YouTube: 392,224 total views

  • T&C Blog: 4,045 page views in August 2010

  • Insuring Florida blog: 159 page views in August 2010

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Social Media Outreach: YouTube the P/C

I.I.I. Video Channel

Over 125 I.I.I. videos posted on YouTube

Most viewed: “Road Rage” (181,142 views)

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Social Media Outreach: Facebook the P/C

I.I.I.Facebook Page

Over 290 people Like this page

Over 190 links to I.I.I. content posted

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Social Media Outreach: Twitter the P/C

I.I.I. Website Twitter Page

Over 500 followers

All other feeds combined: 1,560 followers

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The i i i and sita partnership overview
The I.I.I. and SITA the P/CPartnership Overview

  • The I.I.I. has no regional offices or staff with state-specific responsibilities (with one exception)

  • We recognize that the state trades play an essential role in the industry communications network

  • Locally based associations have state-specific expertise and media contacts that cannot be matched by a national organization

  • We are committed to providing state associations with resources to help them attain their communications goals

  • And to creating synergies between the I.I.I. and the state trades, as well as between state associations

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The i i i and sita services
The I.I.I. and SITA the P/CServices

  • The I.I.I. currently provides the following services to SITA:

  • Manage STIX information exchange

  • Facilitate periodic conference calls

  • Host SITA Online website

  • Maintain a directory of state associations

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Insurance Information Institute Online: the P/C

www.iii.org

Presentation will be available at

www.SitaOnline.org

Thank you for your time and your attention!


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