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Celebrity & Political Sex Scandal. By: Breanna Rack. Topic Pitch. Topic: Sex Scandal Focus: Politicians vs. Celebrity Target: News coverage of scandal Method: Content and Discourse analysis Goals: To look at the construction of sex scandal

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Presentation Transcript
topic pitch
Topic Pitch
  • Topic: Sex Scandal
  • Focus: Politicians vs. Celebrity
  • Target: News coverage of scandal
  • Method: Content and Discourse analysis
  • Goals:
    • To look at the construction of sex scandal
    • To look at the differences in construction between Politicians and Celebrities by news media.
literature review
Literature Review
  • Scandal and Media
    • Scandal elicits a public response
    • Television & Internet can mass broadcast scandal
  • Scandal and Celebrity
    • Public takes offenses personally because they assume they know the celebrity
  • Scandal and Politician
    • Shortcomings are used by competition
    • 4 Attributes: Social Cost, Realm of Transgression, Magnitude of Publicity, and Political Impact
orr s content discourse analysis
ORR’s: Content & Discourse Analysis

Celebrities

Politicians

Eliot Spitzer

Newt Gringrich

Bill Clinton

Mark Sandford

John Edwards

Arnold Schwartzeneger

Anthony Weiner

David Petreus

  • Kristen Stewart & Robert Pattinson
  • Brad Pitt & Jennifer Aniston
  • Tiger Woods & ElinNordegren
  • Jude Law & Sienna Miller
  • LeAnneRhimes & Eddie Cibrian
  • Tony Parker and Eva Longoria
  • Ryan Phillippe & Reese Witherspoon
  • David Letterman and Regina Lasko
discussion
Discussion
  • Interested in celebrity gossip

magazines

  • Rhetoric & Marriage
  • Rhetoric & Career
  • Differences in construction
  • Increases media interest and

viciousness with these

cases

  • Consistency with sources
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