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白云 • 威尼斯蓝湾上市推广策略书 PowerPoint PPT Presentation


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白云 • 威尼斯蓝湾上市推广策略书. 提交:广州佳美广告有限公司. 前 言. 威尼斯蓝湾在广州白云区新一轮的房地产发展中占有天时、地利、人和的优势,拥有可以预见的美好前景。成功的推广策划案有助于项目在整个销售过程中找准目标消费者,有效整合资源,有序推进并达成销售目标。本企划案努力朝上述目标迈进。. 目 录. 第一部分 策略构建的市场依据 (热销楼盘热销的原因). 第二部分 项目 SWOT 及竞争分析

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白云 • 威尼斯蓝湾上市推广策略书

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SWOT


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1

2002

10.10


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2002

200115000

1-6


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2


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2001104.781.98


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20011118LagunaLaguna2003


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3


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SWOT


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SWOT


Strength

Strength


Weakness

Weakness


Opportunity

Opportunity


Threaten

Threaten


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2003


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/

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118

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LAGUNA


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25-40

3-5


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5


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1

A 6 B

2

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selling point


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Target/Life Style

Product Benefits

Positioning

Product Usage Occasion

Brand Image/Personality/

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Product Concept


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SPPR


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