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Business Planning Analysis-01

Business Planning Analysis-01. Lee Xiantao Business School , Binhai University 15253221531 Lixiantao365126@126.com. Introduction to the course. 1. Learning objectives (1) To know something about China market ; (2) To identify the development trend of emerging markets ;

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Business Planning Analysis-01

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  1. Business Planning Analysis-01 Lee Xiantao Business School , Binhai University 15253221531 Lixiantao365126@126.com

  2. Introduction to the course 1. Learning objectives (1) To know something about China market ; (2) To identify the development trend of emerging markets ; (3) To describe management style of China entrepreneur

  3. Introduction to the course • 2. Contents General situation in China Market Industrial structure ---Real estate ; Education ; Medical care ; Banking ; IT ; Manufacturing Competitive analysis Sales and promotion planning HR and leadership ---China entrepreneur Chinese consumers : the new kids on the block

  4. Introduction to the course 3. Examination (1) Presentation (2) Business plan / Business report 4. Study method Introduction + Communication + Case + Visit

  5. Topic One: General situation in China market 1.Market Analysis 2.Government and market 3.The challenge and opportunity Chinese enterprises 4.Business management in Chinese model Global perspective Domestic perspective

  6. 1. Market analysis ---Global perspective (Business environment changing rapidly) Technology revolution Development opportunity (Urbanization; Industrialization; Consuming behaviors) Banking system (Value idea; Financial tool ; investment) Companies Industry Chain and Resources demand (Such as the talented, technology, green energy) Uncertainty and complexity of Global politics and economy Macro economy /Changing Industry policy

  7. Companies development in changing world Customers value Business model Marketing (Exploiting opportunity; Making a choice) Financial strategy--- Money Business plan Management (Marketing, producing, accounting, recruiting) Investors value

  8. 1. Market analysis ---Domestic perspective (1) Administration levels (23 provinces , 5 autonomous regions , 4 municipalities---Beijing/Shanghai/Tianjin/Chongqing 2 special administrative regions---Hong Kong/Macao) (2) Geography (3) Population (4) Economy ---Dual economy

  9. 1. Market analysis ---Domestic perspective

  10. Population (1)

  11. Population curve

  12. Population (2)

  13. Shandong Province (Jinnan/ Qingdao)

  14. Economy development (1)General trend Unbalanced (Dual economy--the Urban and the Rural; Regional disparity--the South stronger than the North; --the East stronger than the West) Clustering (Pearl River Delta Region/Yangtze River Delta Region/ Bohai Region) Co-existing (Industrial Zone/Free Trade Zone) Stability and sustainability (Investment/Consumption/Exportation)

  15. Economy development (2)Industrial structure Manufacturing (machinery/electronic/shipbuilding/ chemistry/infrastructure) Agriculture (governments-oriented) Third Industry (education/banking/medical care)

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