How To Use Outdoor Signage To Grow Your Business

1. How To Use Outdoor Signage To Grow Your Business You can use outdoor signage to help grow your business in many different ways. Whether your goal is to increase traffic, communicate a sale, promotion, or event, or drive people to your business, signage can help. If you own or operate a business in Bakersfield, you already know how difficult it can be to continually grow your business. As a female-owned business, TM Signs and Graphics tirelessly helps local businesses increase their visibility, expand their client base, and raise brand awareness. Let’s take a look at some of the different signage options we have and how we can help you grow your business. 1. Channel Letter Signs One of the most widely used sign styles, channel letters are three-dimensional, internally lit letters and logos, often made of plastic or metal. These custom-made signs have endless design options, are incredibly visible, and are durable enough to withstand the elements. This makes channel letter signs the first choice exterior building sign for every major brand imaginable. 2. Banners Banner signs are custom graphics printed onto a durable, lightweight, fade-resistant vinyl banner. They can be used to convey a birthday greeting, advertise a sale, or identify areas like construction zones. Because they weigh so little, it makes them the perfect form of “travel signage” for short-term or single- day events.

2. 3. Window Decals Vinyl decals and stickers are a simple and cost-effective way to advertise promotions or events, provide direction, or even communicate a sale to passersby. They are easy to affix to any door, window, or vehicle and even easier to remove. 4. Pole Signs Pole signs are exactly what they sound like. They are any type of sign that is affixed to a pole. They are ideal for businesses that want to increase visibility as pole signs can be seen from greater distances. 5. Pylon Signs Sometimes referred to as pole signs, pylon signs are often used in malls and strip centers as they can accommodate signage for multiple businesses. Like most other signage options, pylon signs are endlessly customizable, with every design choice necessary to represent your brand image. 6. Wayfinding Signs Wayfinding signs are any type of signage used to identify, direct, or inform people of your business. These can be anything really – from pole signs to channel letters to vinyl decals. You can also use wayfinding signs for regulatory purposes like navigating no-smoking areas, parking restrictions, or construction safety zones. 7. Monument Monument Signs are any signs that are freestanding and attached to a solid permanent base such as concrete, with an elevated aesthetic. These are often installed at ground level, next to busy roadways to help increase a business’s visibility. These are just some of the ways that TM Signs and Graphics can help expand your Bakersfield or San Joaquin Valley business. As a full-service organization, our signage experts will be able to collaborate with you, beginning with the design process, all the way through to installation and maintenance. To learn more about the various signage styles and how they can benefit your company, call 661-379- 6545 or click to request a consultation today!