1 / 28

“Corporate Social Responsibility in Japan -- Focused on Environmental Communication”

This presentation explores the introduction of CSR in Japanese management, the history of conceptualizing CSR, and the importance of communication with all stakeholders for establishing CSR.

tmerrell
Download Presentation

“Corporate Social Responsibility in Japan -- Focused on Environmental Communication”

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. “Corporate Social Responsibility in Japan -- Focused on Environmental Communication” Yamada Shuji Bunkyo University Nov. 26. 2004 / Yamada

  2. Purpose of this Presentation • to show the tendencies of introducing CSR into Japanese management • to explain the history of conceptualizing CSR in Japanese backgrounds • to make clear the importance of communication with all interests for establishing CSR Nov. 26. 2004 / Yamada

  3. Management with CSR • CSR:becoming popular (MoE, 2004) Nov. 26. 2004 / Yamada

  4. CSR Section in Companies Nov. 26. 2004 / Yamada

  5. Duty of CSR Section Nov. 26. 2004 / Yamada

  6. Reason : CSR & Management Nov. 26. 2004 / Yamada

  7. Reason : Without CSR Nov. 26. 2004 / Yamada

  8. Merit of CSR Nov. 26. 2004 / Yamada

  9. Report Publishing Nov. 26. 2004 / Yamada

  10. Companies and Environmental Pollution in Japan • 1960’s - 70’s • serious pollution and disease : “Kogai” • energy shortage : “Oil Shock” • measures : appropriate sections and technologies – for energy, material supply, anti-pollution etc. Nov. 26. 2004 / Yamada

  11. Companies and Its Responsibility • “Kogai” -- most stimulus experience       ↓ • environmental (=anti-polluting) measures       ↓ • “Corporate Ethics” (Fukukawa, 1997) Nov. 26. 2004 / Yamada

  12. “Kogai” and Internal Management • luck of internal management       ↓ • industrial accidents       ↓ • “Kogai” (=external pollution) (Iijima, 1995) Nov. 26. 2004 / Yamada

  13. Internal Management and Responsibility • internal management       ↓ • workers’ welfare, safety and cleanliness of workplace, enough communication etc.       ↑ • precondition of good external management Nov. 26. 2004 / Yamada

  14. Regulation Method in 1970’s • Japanese economic success and environmental protection • initiative by administrative sections • regulation or control method • noise abatement, tremble control, air pollution, sewage management etc. Nov. 26. 2004 / Yamada

  15. Negative (Passive) Corporate Responsibility • (to much) expensive compensation to the victims • better to avoid polluting • accept regulations • passive companies’ measures • “negative corporate responsibility” (Nogami, 1997) Nov. 26. 2004 / Yamada

  16. Amount of Damage Nov. 26. 2004 / Yamada

  17. Regulation Method and Technological Success • Japanese environmental success • control their business under regulations • with end-of-pipe technologies • environmental protection -- anti-pollution level Nov. 26. 2004 / Yamada

  18. Corporate Responsibility to Corporate Social Responsibility • in late 1980’s • “environmental boom” • “Sustainable Development” • paying attention to environmental risks Nov. 26. 2004 / Yamada

  19. Environmental Measures • treat all of the possibilities of environmental degradation • “Environmental Charter” -- from top management (1993) • “Voluntary Action Plan” (1994) • ISO14000’s (1996) Nov. 26. 2004 / Yamada

  20. Relation with Subsidiaries : E-Guideline or Request Nov. 26. 2004 / Yamada

  21. Sprout of Corporate Social Responsibility • new measures for Environment • disclosure (Information) • environment or sustainability information (reporting) Nov. 26. 2004 / Yamada

  22. Environmental Communication • in late 1990’s • having good relations with community people or NGO/NPOs       ↓ • the best way to fulfill their CSR Nov. 26. 2004 / Yamada

  23. Case Study : Communication of Electric Power Company power rate + sell power + message power supply Nov. 26. 2004 / Yamada

  24. Environmental Management and Communication Nov. 26. 2004 / Yamada

  25. Findings • new technology or new products -- one of the key, but not enough • intention, system, channel and citizen’s initiative as social resources -- should be newly developed • company and its stakeholders -- collaboration • intermediate groups -- help exchanging information and motivating citizen’s initiative Nov. 26. 2004 / Yamada

  26. Communication Process • communication help expanding their profitable achievement • easily touch with the consumer’s needs or demands • intermediate groups : NGO/NPOs       ↑ • interpreter of the actual market Nov. 26. 2004 / Yamada

  27. CSR and Communication • success for introducing a CSR concept • key words    ↓ • mutual complementation • intermediate groups • citizen's initiative Nov. 26. 2004 / Yamada

  28. Summary • CSR concept -- best mix       ↓ • management resources • social resources • environmental resources Nov. 26. 2004 / Yamada

More Related