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Positive Promotion of Your Program in Angry Times

Not Your Father’s School Lunch….Schools emphasize healthy choices. N.C. students grow produce in school gardens. District Hires Collection Agency for Lunch Debt. Lunch Menu Upset…..Changes to North Penn lunches irk parents, students. Positive Promotion of Your Program in Angry Times.

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Positive Promotion of Your Program in Angry Times

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  1. Not Your Father’s School Lunch….Schools emphasize healthy choices N.C. students grow produce in school gardens District Hires Collection Agency for Lunch Debt Lunch Menu Upset…..Changes to North Penn lunches irk parents, students Positive Promotion of Your Program in Angry Times Colored Labels help Cafeteria-Goers Eat Healthier Economic Slump Felt in School Cafeterias District Run Garden Brings Healthier Choices N.Y. schools increase demand for fresh produce

  2. Combat OppositionMenu Changes- North Penn SD • Unhappy with Menu Changes • Removed juice as a daily choice • Made other changes to menu • Key Messages • No letter went home to parents to explain changes in menu. • Choice were removed. • Other bad menu options still present. No Juice, No Pay www.facebook.com

  3. Dealing with CriticsInclusion • How to get a positive outcome • Address critics where possible; one on one • Get buy-in at all levels; understanding decision-making process. • Financial impact • Health and wellness impact • Regulations • Share with peers and staff • Communication with Parents • Newsletter Communication • Website Communication • Media Communication

  4. Combat OppositionNutrition in the Schools- Upper Dublin SD • Original Mission…Immediate changes with all foods prepared “from scratch” from whole foods without additives and preservatives. • Parent Advocate Group who’s mission is to provide nutritional information and resources for the community and to encourage and support on-site freshly prepared foods for school meals. • Key Message • Group expected changes in school menu. • Parents wanted control in menu planning and food offerings.

  5. Dealing with CriticsInclusion • What did Upper Dublin do to Combat the Opposition? • Worked through Nutrition Advisory Group which was made up of the oppositional parents. • Cooperated as much as possible, making reasonable menu changes. Participation down. • Developed a Wikispace • Currently launching Facebook page • School Lunch Rocks • Color My Plate promotion • www.udfs.wikispaces.com

  6. Education and Inclusion • Vetri Foundation • Mark Vetri is a Philadelphia renown local “Iron Chef” who started a non-profit Foundation to assist schools in offering more wholesome foods to under privileged children using his recipes. • Working with foundation to develop a Nutrition Education/Food Service Awareness Plan for the school via Lunch Lesson Program • Incorporating some Vetri recipes into upcoming school menus- crediting with Vetri logo • Upper Dublin Student CHEF Project –Senior Student develop s new school menu item that meets new HHFKA nutritional standards. His responsibilities, with our guidance include: • Develop recipe, source ingredient, evaluate nutrients • Market new product through Entrepreneurial/Marketing Class • Produce actual food and serve on Roll- out day

  7. Education and Inclusion • Home and School • Nutrition Advisory Councils • Community Organizations • Churches, YMCA, Food Banks

  8. Education and Inclusion • Student Taste Tests • Working with Family and Consumer Science Groups • Use forms to evaluate likes/dislikes Toot Your Own Horn!!!

  9. Upper Dublin High School Student chef, Nolan. Testing different dough for his recipe he is creating.

  10. Upper Dublin High School Students Assisting with Color My Plate

  11. North Penn StudentsGo for the Green

  12. National School Breakfast WeekAllentown

  13. The End

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