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Managing Affiliate Social Media: Incorporating the new

Managing Affiliate Social Media: Incorporating the new AAFCS and FCS Branding into Affiliate Publications and Web Presence . Goals of Social Media Presence: What did we want to accomplish?. Inform members of our activities in a timely manner

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Managing Affiliate Social Media: Incorporating the new

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  1. Managing Affiliate Social Media: Incorporating the new AAFCS and FCS Branding into Affiliate Publications and Web Presence

  2. Goals of Social Media Presence:What did we want to accomplish? • Inform members of our activities in a timely manner • Increase the profile of AAFCS and the Washington Affiliate • Outreach to FCS professionals who are not members of AAFCS • Educate non-FCS visitors about our professions

  3. Washington Affiliate Uses of the AAFCS & FCS Branding • Follow the guidelines from the Branding Toolkits • Use the graphics, fonts & recommendations in the Graphics Manual • Use the colors listed in the Graphics Manual • Feature the logos and taglines prominently in each publication and web presence 

  4. Tell Them, Tell Them Again, and Then, Tell them Again. • Prominently display the AAFCS logo • Include the Tagline • Make certain the logo and tagline appear on every page • Consider using the new Betty Lamp as a watermark • Include the FCS logo as often as space allows

  5. Our Previous Newsletter

  6. The WAFCS Connections Newsletter

  7. Washington’s “Branding”

  8. The WAFCS Website

  9. Our Facebook Page

  10. Whew! Some Final Words… A Resource Guide is available on the Washington Affiliate at http://wafcs.net/linksresources.html Materials included are: AAFCS Affiliate Showcase Handouts A Facebook Pages Product Guide Refreshing Your Affiliate Website Notes & PowerPoint A Quick Reference Guide Managing Affiliate Social Media PowerPoint

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