GFA 2112
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GFA 2112 รายวิชา ธุรกิจการออกแบบเครื่องแต่งกาย อาจารย์ผู้สอน : อ. สุวิธธ์ สาดสังข์ PowerPoint PPT Presentation


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GFA 2112 รายวิชา ธุรกิจการออกแบบเครื่องแต่งกาย อาจารย์ผู้สอน : อ. สุวิธธ์ สาดสังข์. ทำไมคนเราจึงต้องใส่เสื้อผ้า ???. เทคโนโลยี สารสนเทศ. อุตสาหกรรม. เกษตรกรรม. สังคม “ บุพกาล “ ( Primitive ). สังคม “ ประเพณีนิยม “ ( Traditional ). สังคม “ สมัยใหม่ “ ( Modern ).

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GFA 2112 รายวิชา ธุรกิจการออกแบบเครื่องแต่งกาย อาจารย์ผู้สอน : อ. สุวิธธ์ สาดสังข์

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Gfa 2112

GFA 2112

: .


Gfa 2112

???

( Primitive )

( Traditional )

( Modern )

( Post Modern )

-

-

-

Functional

( )

-

-

(Symbol of being)

Social Status

( )

-

( Symbol of having )

Status

( )

-

-

( Symbol of being

Smart intelligence )

(

)


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  • - ( Climate )

  • - ( Comfort )

  • - ( ) ( Taboo )

  • - ( Social Class )

  • - ( Wealth )

  • - ( Intelligence )

    • - (Taste)

    • - ( Occasion )


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  • ( Form ) ?

  • ( Color ) ?

  • ( Material ) ?

  • - ( Price ) ?

  • - ( Place ) ?

5


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( )

Baby 13

Junior 13 17 Junior or High School

Yong18 22 College

Yong Adult 22 27

Adult26 37

Mistress 40 UP


Gfa 2112

  • Consumer Motivation in Fashion

  • Concept Brand Image

  • - Merchandising Strategies

  • - Fashion Buying and Merchandising

  • - Fashion Trend Research

  • Fashion Trend

  • Channel of Distribution Fashion Retailing

  • - Product Design

  • Costing

  • Product Development

  • Showroom Design in Fashion

Fashion Merchandise and Management


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FASHION DESIGN

  • ( Costume )

- ( Leather )


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- ( Jewelry )

PRODUCT LINE IN FASHION

- Mens wear

- Ladies wear

- Kids wear

- Accessory.. Leather & Jewelry


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  • ( Local Brand )

    • Soda , Greyhound ,

    • Espada , AIIZ

  • ( Import Brand )

  • Gucci , DKNY

  • ( Import Brand )

  • Lacoste , Guy Laroche

  • ( Designer Brand )

  • Nagara , Pichitra , Kai Boutique


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  • A+ , A

  • ( High Fashion Haute Couture ) Boutique

  • -

  • 15,000 200,000

  • -

  • - Import Brand Designer Brand

  • - Chanel , Prada , Kai


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2. B+ , B

( Rather High Class )

Ready to wear or Pret a Porter

-

5,000 20,000

-

- Import Brand Designer Brand

- CK , DKNY , ISSUE


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3. C+ , C

( Medium Class ) Mass Product

-

1,500 6,500

-

S M L XL

-

- Local Brand License Brand

- Jaspal , Lacoste , AIIZ , Espada


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4. D+ , D

( Low Class ) Low Market

-

199 1,200

-

- Platinum Fashion Mall ,

, , JJ Mall


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1. Shop Plaza

PLAZA

2. Department Store 2

- M shop Shop

- Corner Shop Shop

3. Stand Alone Shop

Shop


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VARIETY PRODUCT

  • Casual Wear

  • , Street wear

  • weekend

  • Sport wear , Active wear

  • Business Wear

  • Party Wear

  • Party wear , Party Cocktail

  • Evening Dress

  • Party Elegance


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ITEMS

  • TOP

  • - Blouse- Jacket , Coat

  • - Tank top- Suite

  • - Camisole- Corset

  • - Shirt- T Shirt

  • 2.BOTTOM

  • - Skirt- Mini Skirt

  • - Pants- Short Pants

  • - Bermuda

  • 3. DRESS

  • - Dress- Sack

  • - Jumper , Combination

  • 4. LINGERIE

  • - Brassiere- Underpants

  • - Corset

  • 5. ACCESSORIES

  • - Bag- Shoe

  • - Belt- Hat

  • - Jewelry- Glove


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SEASON COLOR

- Spring ( Mar May )

- Summer ( Jun Aug )

- Autumn ( Sep Nov )

- Winter ( Dec Feb )


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Spring ( Mar May )

  • Bright Color

  • Origin ( )

  • Blossom ( )

  • Fresh

  • Full Energy


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Summer ( Jun Aug )

  • Chill Out , Beach

  • - Sunshine ( )

  • Blossom ( )

  • Blend & Mix & Culture

  • ( )

  • Color Full , Power


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Autumn ( Sep Nov )

  • Earth tone

  • - Fall , Drop ( )

  • Weath ( )

  • - Deep Warm ( )

  • Rich , Luxury tone

  • ( )


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Winter ( Dec Feb )

  • Unpredictable ( , )

  • - Imagination , Drama ( )

  • Contrast ( , )

  • - Deep Cool , Dark ( )

  • Luxury tone , Strong , Secret

  • ( )


Gfa 2112

PROJECT ONE


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