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Ford SYNC / MYtouch. By: 303 Student. What are we looking for?. A website that inspires ease of use Welcoming color scheme No over-the-top animations or distracting graphics Simple to navigate Interactive when user wants it to be Can be personalized. Why this website works.

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ford sync mytouch

Ford SYNC / MYtouch

By: 303 Student

what are we looking for
What are we looking for?
  • A website that inspires ease of use
  • Welcoming color scheme
  • No over-the-top animations or distracting graphics
  • Simple to navigate
  • Interactive when user wants it to be
  • Can be personalized
why this website works
Why this website works
  • www.syncmyride.com
  • Easy to read
  • Easy to navigate
  • Simple but stylish
  • User can easily choose their desired path
  • No scrolling necessary
is it consistent
Is it Consistent?
  • Simple terms
  • Large, easy to use/read tabs across top
  • Important headings in bold
  • Maintains a single page view with no scrolling involved
  • Personalized
color scheme
Color scheme
  • Follows along with the colors of the SYNC MyTouch System
  • Colors can be associated with the features of the vehicle
    • Blue – Climate
    • Red – Entertainment
    • Yellow – Phone
    • Green – Navigation
brochure
Brochure
  • Who will read it?
    • Current Ford dealership managers and employees
  • Where will it be displayed?
    • Ford Showrooms across the nation
  • Color Scheme?
    • Needs to be fluent with current SYNC information and materials
  • What Should it say?
    • Detailed yet simplistic. Covering the basic concepts,highlight key features, give explanation but not bore readers with details. Leave room for experimenting andexcitement.
layout
Layout
  • Informative
  • Terminology that matches current materials
  • Detailed, but still leaves the customerwanting to explore more
  • Easy to read
  • Proximity
  • What is SYNC, What can it do for you, and what other cool stuff is it capable of?
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