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Ford SYNC / MYtouch. By: 303 Student. What are we looking for?. A website that inspires ease of use Welcoming color scheme No over-the-top animations or distracting graphics Simple to navigate Interactive when user wants it to be Can be personalized. Why this website works.

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Ford sync mytouch

Ford SYNC / MYtouch

By: 303 Student


What are we looking for
What are we looking for?

  • A website that inspires ease of use

  • Welcoming color scheme

  • No over-the-top animations or distracting graphics

  • Simple to navigate

  • Interactive when user wants it to be

  • Can be personalized


Why this website works
Why this website works

  • www.syncmyride.com

  • Easy to read

  • Easy to navigate

  • Simple but stylish

  • User can easily choose their desired path

  • No scrolling necessary


Is it consistent
Is it Consistent?

  • Simple terms

  • Large, easy to use/read tabs across top

  • Important headings in bold

  • Maintains a single page view with no scrolling involved

  • Personalized


Color scheme
Color scheme

  • Follows along with the colors of the SYNC MyTouch System

  • Colors can be associated with the features of the vehicle

    • Blue – Climate

    • Red – Entertainment

    • Yellow – Phone

    • Green – Navigation


Brochure
Brochure

  • Who will read it?

    • Current Ford dealership managers and employees

  • Where will it be displayed?

    • Ford Showrooms across the nation

  • Color Scheme?

    • Needs to be fluent with current SYNC information and materials

  • What Should it say?

    • Detailed yet simplistic. Covering the basic concepts,highlight key features, give explanation but not bore readers with details. Leave room for experimenting andexcitement.


Layout
Layout

  • Informative

  • Terminology that matches current materials

  • Detailed, but still leaves the customerwanting to explore more

  • Easy to read

  • Proximity

  • What is SYNC, What can it do for you, and what other cool stuff is it capable of?


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