Selling empowerment the delegitimization of feminism through media and consumption
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Selling “Empowerment”: The Delegitimization of Feminism through Media and Consumption. Jeanette Reveles. Key Terms. Third Wave feminism Co-optation Post-feminism. Examples. Media representations in journalism Media representations in sitcoms

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Selling empowerment the delegitimization of feminism through media and consumption

Selling “Empowerment”:

The Delegitimization of Feminism through Media and Consumption

Jeanette Reveles


Key terms
Key Terms

  • Third Wave feminism

  • Co-optation

  • Post-feminism


Examples
Examples

  • Media representations in journalism

  • Media representations in sitcoms

  • Watered down, coopted, and commodified feminist language.


Conclusion
Conclusion

  • Attempt to delegitimize and undermine feminism during the Third Wave.

  • Media representations failed to draw attention to the works and concerns of queer women and/or women of color.

  • Post-feminist rhetoric ignored the status of queer women and/or women of color.


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