Managing Change. Lecture 3 Strategic Development and Change Management. 1. 2. Learning Objectives. What is strategy? Understand Prescriptive stream of strategy and analytical stream of strategy Understand the key difference between Prescriptive strategy and analytical strategy
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Strategic Development and Change Management
(Strategy is controlled, intentional and prescriptive process, based on rational model)
(Understanding how organisationas actually formulate strategy rather than prescribing how they should formulate it?)
Refer Page 214)
Refer page 221, exhibit 6.7