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OBJECTIVES. To understand the complexities of entering and succeeding in international markets. SUB-GOALS. To understand the global business environment. To understand the impact of the environment on global marketing strategies/programs.

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Presentation Transcript
Objectives
OBJECTIVES

To understand the complexities of entering and succeeding in international markets.


Sub goals
SUB-GOALS

  • To understand the global business environment.

  • To understand the impact of the environment on global marketing strategies/programs.

  • To gain management skills for planning and expanding activities in global markets.


Readings
READINGS

REQUIRED:

The Wall Street Journal

SUGGESTED:

Any book on International Marketing

Magazines like “The Economist”

SOURCES OF DATA/INFO:

ww.mcob.usouthal.edu/mmenon/im/infosources.html

www.oneonta.edu/~libweb/subject/intbus.html


Grading
GRADING

  • QUIZZES (FOUR) 600

  • ASSIGNMENT 250

  • PRESENTATION 50

  • PARTICIPATION 100

    A >93 A- 90-93 B+ 87-89 B 84-86

    B- 80-83 C+ 77-79 C 74-76 C- 70-73


Assignment
ASSIGNMENT

A Global Marketing Plan

  • form a team (3 persons)

  • select a country (get approval)

  • select a product (get approval)

  • do an industry (OT) & company analysis (SW)

  • select target, define positioning

  • select entry mode

  • develop the 4 Ps in detail

    There will be a formal presentation in class


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