OBJECTIVES. To understand the complexities of entering and succeeding in international markets. SUB-GOALS. To understand the global business environment. To understand the impact of the environment on global marketing strategies/programs.
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To understand the complexities of entering and succeeding in international markets.
The Wall Street Journal
Any book on International Marketing
Magazines like “The Economist”
SOURCES OF DATA/INFO:
A >93 A- 90-93 B+ 87-89 B 84-86
B- 80-83 C+ 77-79 C 74-76 C- 70-73
A Global Marketing Plan
There will be a formal presentation in class