Vitamins in Motion
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Vitamins in Motion Shining a Spotlight on the Power of Vitamins. About the Campaign.

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Vitamins in Motion Shining a Spotlight on the Power of Vitamins

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Vitamins in motion shining a spotlight on the power of vitamins

Vitamins in Motion

Shining a Spotlight on the

Power of Vitamins


About the campaign

About the Campaign

The Vitamins in Motion campaign is an initiative to raise awareness and advocate for increased access, through innovative solutions, to the essential vitamins all people need to behealthy and well-nourished


Nutrition needs for a healthy life

Nutrition Needs for a Healthy Life


Why v itamins

Why Vitamins

Vitamins play a vital role throughout the lifecycle for disease prevention, good health and wellness


What should w e e xpect f rom o ur food

What Should We Expect from our Food?

Vitamins

Vitamin A

Vitamin E Vitamin C

Vitamin D

Vitamin B1

Vitamin B2

Vitamin B6 Vitamin B12

Enzymes

Phytase

Omegas

DHA

EPA

ARA

Fibers

Minerals

Calcium

Magnesium

Iron

Zinc

Iodine

Selenium

Carotenoids

B-carotene

Lutein

Zeaxanthin

Amino acids

Methionine

Lysine


Micronutrient intake a snapshot of global micronutrient status

Micronutrient Intake:A Snapshot of Global Micronutrient Status


Micronutrient deficiencies

Micronutrient Deficiencies


Vitamins in motion shining a spotlight on the power of vitamins

Micronutrient Deficiencies:Impact on Children

  • Worldwide, 165 million children are stunted

  • More than 90% of stunted children live in developing countries

  • Malnourished children:

    • Never reach their full height or cognitive potential

    • Are less able to fight diseases such as malaria, TB and pneumonia

    • Do worse in school

    • Earn at least 10% less as adults

    • Are at higher risk of chronic diseases later in life


Vitamins in motion shining a spotlight on the power of vitamins

Micronutrient Deficiencies:Affecting the Wealthiest Countries

United States

Germany


Micronutrient intake health impact

Micronutrient Intake: Health Impact


Vitamins in motion shining a spotlight on the power of vitamins

children go blind or die

each year from

vitamin A deficiency

1.1 million

stillbirths due to

iron deficiency

600,000

babies born mentally

impaired due to maternal

iodine deficiency

18 million

of world population

estimated to be

vitamin D deficient

40-75%

women estimated to

be affected by

osteoporosis worldwide

36 million

Micronutrient Deficiencies:The Impact in Numbers

200 million

deaths due to noncommunicable diseases


Vitamins in motion shining a spotlight on the power of vitamins

Micronutrient Deficiencies:Link to NoncommunicableDiseases

  • 36 of the 57 million global deaths in 2008 were due to NCDs

  • Worldwide:

    • 366 million people have diabetes

    • 200 million people have osteoporosis

    • 1.6 billion people are overweight

  • 80% of premature heart disease, stroke & diabetes can be prevented

  • Diet is an important modifiable factor


Vitamins in motion shining a spotlight on the power of vitamins

The Power of Micronutrients Throughout Life

Adults

Infants & Toddlers

Pregnancy

Seniors

  • Pre-natal Health

  • Iron ensures healthy deliveries and improves birth weight of babies

  • Folate helps prevent neural tube defects in babies

  • Staying Healthy

  • Prevention of diabetes, heart disease and stroke

  • Multivitamins, along with a balanced diet, have the potential to reduce the risk of cancerby 8%

  • Longer, Healthier Lives

  • Reduced cognitive decline

  • Lower risk of dementia

  • Lower risk of age-related macular degeneration

  • Optimal Development

  • Power to fight off diseases

  • Lower risk of chronic diseases

  • Higher achievements in school

  • Increasedproductivity as adults


Micronutrient intake economic impact

Micronutrient Intake: Economic Impact


Vitamins in motion shining a spotlight on the power of vitamins

Micronutrient Deficiencies:

Impact on Economic Growth

  • Malnutrition can decrease a country’s GDP by at least 2 to 3 percent

  • Every $1 invested in micronutrient interventions yields $30 in benefits


Vitamins in motion shining a spotlight on the power of vitamins

Micronutrient Deficiencies:

Impact on Health Care Costs

  • Micronutrient deficiencies increase the risk of diseases from diarrhea to diabetes, which place tremendous strain on health care systems and economies

  • Vitamin D insufficiency costs 17 European countries €187 billion in direct and indirect health care costs each year


Putting vitamins in motion

Putting Vitamins in Motion


Vitamins in motion shining a spotlight on the power of vitamins

Nutrition Solutions:

Putting Vitamins in Motion

1

Conducting innovative research

Forging partnerships

Convening key stakeholders

Raising awareness

Finding and implementing solutions

2

3

4

5


Vitamins in motion shining a spotlight on the power of vitamins

Conducting Innovative Research in Vitamin and Mineral Science

  • Scientists at DSM developed NutriRice™, which is added to natural rice at a ratio of 1:100, improving the health and productivity of whole populations

  • Tolerase™ L – a highly effective digestive aid for people who suffer from lactose intolerance – was developed by scientists at DSM to support digestive health


Vitamins in motion shining a spotlight on the power of vitamins

Forging Partnerships with Leaders in Nutrition

  • In January 2013, DSM and the World Food Programme (WFP) extended their existing partnership to 2015 to combat hidden hunger and malnutrition in the developing world

  • In 2011, DSM partnered with a UK-based company called Provexis to unlock the blood-flow benefits of tomatoes, resulting in Fruitflow® - a unique tomato extract that increases cardiovascular health and aims to help people live healthier and longer


Vitamins in motion shining a spotlight on the power of vitamins

Convening Key Stakeholders at Major Conferences and Events

  • At the 2012 World Health Summit Asia, DSM hosted a High-Level Dialogue on the Critical Importance of Nutrition in Sustained Health & Development Outcomes. Partners included the GAIN Alliance, World Vision, Save the Children and Essential Micronutrients Foundation

  • In 2012, DSM and Sight and Life convened leaders at the United Nations General Assembly for a reception – 100 Years of Vitamins: Celebrating Progress and Promise


Vitamins in motion shining a spotlight on the power of vitamins

Raising Awareness of the Essential Role of Vitamins

  • DSM and Sight and Lifesupport global nutrition organizations and movements like the Scaling Up Nutrition (SUN) Movement – seeking to advance global health and development through improved nutrition

  • DSM and the International Osteoporosis Foundation launched a global vitamin D deficiency map to advocate for increased vitamin supplementation and food fortification for at-risk groups, such as the elderly


Vitamins in motion shining a spotlight on the power of vitamins

Finding and Implementing Nutrition Solutions

  • DSM is addressing the global issue of micronutrient deficiency through the innovative MixMe™ powder, which is added to food without impacting taste, combating iron and other micronutrient deficiencies

  • Sight and Lifehas continued to address vitamin A deficiency by recently transferring management of direct distribution of capsules to Vitamin Angels. Through this, Sight and Life has consolidated and strengthened the capacity of local NGOs to distribute vitamin A capsules


Vitamins in motion shining a spotlight on the power of vitamins

Turning Commitments into Action

  • We have the power to nourish children, build strong families and create vibrant communities

  • We are committed to putting Vitamins in Motion

  • So everyone, everywhere can contribute to a shared, prosperous future


Vitamins in motion shining a spotlight on the power of vitamins

Vitamins in Motion:

Learn More

Visit www.VitaminsinMotion.com

Follow @[email protected] Twitter

Tweet to the hashtag#VitaminsinMotion

Like our Facebook pages

www.Facebook.com/DSMcompany

www.Facebook.com/SightandLife


Thank you

Thank You


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