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Vitamins in Motion

Shining a Spotlight on the

Power of Vitamins

About the campaign
About the Campaign

The Vitamins in Motion campaign is an initiative to raise awareness and advocate for increased access, through innovative solutions, to the essential vitamins all people need to behealthy and well-nourished

Why v itamins
Why Vitamins

Vitamins play a vital role throughout the lifecycle for disease prevention, good health and wellness

What should w e e xpect f rom o ur food
What Should We Expect from our Food?


Vitamin A

Vitamin E Vitamin C

Vitamin D

Vitamin B1

Vitamin B2

Vitamin B6 Vitamin B12



















Amino acids



Micronutrient intake a snapshot of global micronutrient status
Micronutrient Intake:A Snapshot of Global Micronutrient Status

Micronutrient Deficiencies:Impact on Children

  • Worldwide, 165 million children are stunted

  • More than 90% of stunted children live in developing countries

  • Malnourished children:

    • Never reach their full height or cognitive potential

    • Are less able to fight diseases such as malaria, TB and pneumonia

    • Do worse in school

    • Earn at least 10% less as adults

    • Are at higher risk of chronic diseases later in life

Micronutrient Deficiencies:Affecting the Wealthiest Countries

United States


Micronutrient intake health impact
Micronutrient Intake: Health Impact

children go blind or die

each year from

vitamin A deficiency

1.1 million

stillbirths due to

iron deficiency


babies born mentally

impaired due to maternal

iodine deficiency

18 million

of world population

estimated to be

vitamin D deficient


women estimated to

be affected by

osteoporosis worldwide

36 million

Micronutrient Deficiencies:The Impact in Numbers

200 million

deaths due to noncommunicable diseases

Micronutrient Deficiencies:Link to NoncommunicableDiseases

  • 36 of the 57 million global deaths in 2008 were due to NCDs

  • Worldwide:

    • 366 million people have diabetes

    • 200 million people have osteoporosis

    • 1.6 billion people are overweight

  • 80% of premature heart disease, stroke & diabetes can be prevented

  • Diet is an important modifiable factor

The Power of Micronutrients Throughout Life


Infants & Toddlers



  • Pre-natal Health

  • Iron ensures healthy deliveries and improves birth weight of babies

  • Folate helps prevent neural tube defects in babies

  • Staying Healthy

  • Prevention of diabetes, heart disease and stroke

  • Multivitamins, along with a balanced diet, have the potential to reduce the risk of cancerby 8%

  • Longer, Healthier Lives

  • Reduced cognitive decline

  • Lower risk of dementia

  • Lower risk of age-related macular degeneration

  • Optimal Development

  • Power to fight off diseases

  • Lower risk of chronic diseases

  • Higher achievements in school

  • Increasedproductivity as adults

Micronutrient intake economic impact
Micronutrient Intake: Economic Impact

Micronutrient Deficiencies:

Impact on Economic Growth

  • Malnutrition can decrease a country’s GDP by at least 2 to 3 percent

  • Every $1 invested in micronutrient interventions yields $30 in benefits

Micronutrient Deficiencies:

Impact on Health Care Costs

  • Micronutrient deficiencies increase the risk of diseases from diarrhea to diabetes, which place tremendous strain on health care systems and economies

  • Vitamin D insufficiency costs 17 European countries €187 billion in direct and indirect health care costs each year

Nutrition Solutions:

Putting Vitamins in Motion


Conducting innovative research

Forging partnerships

Convening key stakeholders

Raising awareness

Finding and implementing solutions





Conducting Innovative Research in Vitamin and Mineral Science

  • Scientists at DSM developed NutriRice™, which is added to natural rice at a ratio of 1:100, improving the health and productivity of whole populations

  • Tolerase™ L – a highly effective digestive aid for people who suffer from lactose intolerance – was developed by scientists at DSM to support digestive health

Forging Partnerships with Leaders in Nutrition Science

  • In January 2013, DSM and the World Food Programme (WFP) extended their existing partnership to 2015 to combat hidden hunger and malnutrition in the developing world

  • In 2011, DSM partnered with a UK-based company called Provexis to unlock the blood-flow benefits of tomatoes, resulting in Fruitflow® - a unique tomato extract that increases cardiovascular health and aims to help people live healthier and longer

Convening Key Stakeholders at Major Conferences and Events Science

  • At the 2012 World Health Summit Asia, DSM hosted a High-Level Dialogue on the Critical Importance of Nutrition in Sustained Health & Development Outcomes. Partners included the GAIN Alliance, World Vision, Save the Children and Essential Micronutrients Foundation

  • In 2012, DSM and Sight and Life convened leaders at the United Nations General Assembly for a reception – 100 Years of Vitamins: Celebrating Progress and Promise

Raising Awareness of the Essential Role of Vitamins Science

  • DSM and Sight and Lifesupport global nutrition organizations and movements like the Scaling Up Nutrition (SUN) Movement – seeking to advance global health and development through improved nutrition

  • DSM and the International Osteoporosis Foundation launched a global vitamin D deficiency map to advocate for increased vitamin supplementation and food fortification for at-risk groups, such as the elderly

Finding and Implementing Nutrition Solutions Science

  • DSM is addressing the global issue of micronutrient deficiency through the innovative MixMe™ powder, which is added to food without impacting taste, combating iron and other micronutrient deficiencies

  • Sight and Lifehas continued to address vitamin A deficiency by recently transferring management of direct distribution of capsules to Vitamin Angels. Through this, Sight and Life has consolidated and strengthened the capacity of local NGOs to distribute vitamin A capsules

Turning Commitments into Action Science

  • We have the power to nourish children, build strong families and create vibrant communities

  • We are committed to putting Vitamins in Motion

  • So everyone, everywhere can contribute to a shared, prosperous future

Vitamins in Motion: Science

Learn More


Follow @[email protected] Twitter

Tweet to the hashtag#VitaminsinMotion

Like our Facebook pages

Thank you

Thank You Science