BSchool 3.0 - agenda. talk about content situation & trends BSchool m odel/s challenges suggestions - judgment and rhetorical skills Bschool 3.0 as agent of change. discussed / under-discussed. marketing issues student catchment statistics
Current slowdown in applications to full-time two-year MBA programs in Asia-Pacific region occurred as rate of economic growth in the region slowed, most notably in China.Will it pick up ?
Majority of full-time one-year MBA programs in Asia-Pacific region (53%) continue to report increases; a slower rate of growth compared with 2012, when 77% of programs reported growth.
Percentage of Full-Time One-Year MBA Programs Reporting Increases by World Region 2013 vs. 2012
Decline in applications reported by MBA programs serving working professionals— part-time, executive, flexible, and online MBA. One-quarter of part-time and online MBA programs reported receiving fewer applications for the 2013–2014 incoming class than seats available
Asian MBA boom set to accelerate in 2014. The real story is the continued astounding appetite of Asian employers for MBAs. Asian employers reported another bumper year, with 20% growth in MBA demand in 2013.
boosters versus naysayers & critics
unbundling the 2nd tier MBA
BSchool3.0 ➔ what can it mean ?
OOPS! - do we really understand how BSchool 1.0 & 2.0 worked and why our industry has been so insanely successful - so far ?
recruit and teach students
create and sell value-proposition
top 5 / 25 / 100 ?
best students are the least expensive to teach and place - and they hire the best in the next cohorts
strong feedback ➔ winner-take-all model - 1. up to capacity limits
2. regional demand
two final points
a tale of two schools, or
how actions have consequences
- but not in India