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BSchool 3.0 - agenda. talk about content situation & trends BSchool m odel/s challenges suggestions - judgment and rhetorical skills Bschool 3.0 as agent of change. discussed / under-discussed. marketing issues student catchment statistics

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Bschool 3 0 agenda
BSchool 3.0 - agenda

  • talk about content

  • situation & trends

  • BSchoolmodel/s

  • challenges

  • suggestions - judgment and rhetorical skills

  • Bschool 3.0 as agent of change


Discussed under discussed
discussed / under-discussed

  • marketing issues

    • student catchment

    • statistics

    • narrow / broad communication / presentation

  • curriculum / educational content

    • delivery modes (on-line etc.)

  • BSchool management

    • strategy / mission (alignment)



Current slowdown in applications to full-time two-year MBA programs in Asia-Pacific region occurred as rate of economic growth in the region slowed, most notably in China.Will it pick up ?

Majority of full-time one-year MBA programs in Asia-Pacific region (53%) continue to report increases; a slower rate of growth compared with 2012, when 77% of programs reported growth.


Percentage of Full-Time One-Year MBA Programs Reporting Increases by World Region 2013 vs. 2012

Decline in applications reported by MBA programs serving working professionals— part-time, executive, flexible, and online MBA. One-quarter of part-time and online MBA programs reported receiving fewer applications for the 2013–2014 incoming class than seats available


Asian MBA boom set to accelerate in 2014. The real story is the continued astounding appetite of Asian employers for MBAs. Asian employers reported another bumper year, with 20% growth in MBA demand in 2013.


onwards and upwards ?

boosters versus naysayers & critics


Challenges
challenges

  • saturating/skimming the market ?

  • elite US / EU schools globalizing

    • threaten local suppliers - two tier market ?

    • product standardization - US determined / advantage ?

  • faculty shortage/s

    • media & IT skills

    • research as professional preparation

    • doctoral programs

  • MOOCs

    • economies of scale in production & grading

    • flipped teaching

    • techno-pedagogical progress

unbundling the 2nd tier MBA


with apologies

BSchool3.0 ➔ what can it mean ?

OOPS! - do we really understand how BSchool 1.0 & 2.0 worked and why our industry has been so insanely successful - so far ?


Bschool model student view
BSchool Model - student view

employability

stretch

  • academic

  • social

  • self-management

faculty

selection


Bschool model faculty view
BSchool Model - faculty view

ranking ?

curriculum

  • curriculum committees

research

  • research funding

  • teaching release

  • publications

  • doctoral program

qualification


Bschool model administration view
BSchool Model - administration view

employers /

recruiters

reputation

recruit and teach students

create and sell value-proposition


Bschool as a business
BSchool – as a business

  • accreditation

  • ranking mgt

  • media mgt

  • financial aid

  • alum mgt

  • fund raising

  • facilities

  • faculty

placement

reputation/brand

student

self-selection

value

proposition


Bschool trade secrets
BSchool ‘trade secrets’

  • best reputation attracts best students

  • facilitates fund raising

  • little concern with curriculum (standardized/ accredited)

top 5 / 25 / 100 ?

cost

best students are the least expensive to teach and place - and they hire the best in the next cohorts

school reputation

strong feedback ➔ winner-take-all model - 1. up to capacity limits

2. regional demand


Bschool 2 1 model
BSchool 2.1 Model

  • improved value-proposition - global / regional, o’seas visits, ‘blended’ / flipped, student-oriented interaction

  • add-ons to the standard US curriculum - business ethics, not-for-profit, CSR, sustainability, etc.

  • practice - local consulting, internships - credit hours

  • dominant model - continuous improvement but no radical change/s in the near future

  • business as usual, a bit faster

  • value-proposition / student debt

  • a ‘bubble’ ?


Bschool 3 0
BSchool3.0

  • serving business or student centered ?

  • MBA - corporate lackey - or SME-based agent of economic and social change ?

  • management science does not work as advertised

  • practice demands constant innovation /entrepreneurship

  • value - laden

  • students ‘marked’ - carry their school’s ‘genes’ / thumbprint forever


Routes to bschool 3 0
routes to BSchool 3.0

  • “astounding appetite for MBAs” ?

  • compare BSchools to other ‘professional schools’

  • critique - relevance to practice, accreditationbasis / metrics

  • what is missing from BSchool 2.0 ?

  • what is a firm ?

  • what is management practice ?

  • what should MBAs know ?

  • what should Indian MBAs know ?


Theory of the managed firm tmf
theory of the managed firm (TMF)

  • facts & uncertainty (knowledge-absences)

  • analysis & decision-making complemented by judgment

  • casework - immersion in facts and absences - no right answer - students engage uncertainty

  • integrated reasoning - synthesize results of analysis

  • management’s judgment contributions are fundamental

  • managerial art to complement science

  • synthesis - essence of BSchool 3.0


Bschool leadership
BSchool leadership

  • Herb Simon (1967) “Business School: Problem in Organizational Design”

  • tensions between disciplines, methods, and practices

  • leadership = ongoing persuasive synthesizing

  • students must learn to bridge/synthesize what faculty do not

  • BSchool 3.0 - implement Simon’s vision as a start

two final points


Public sector
public sector

a tale of two schools, or

how actions have consequences

- but not in India


Business school 3 0 summary
Business School 3.0 - summary

  • agent of change - grown up from BSchool 2.1

  • contextualized NOT standardized

  • judgment supported by analysis - art form like cricket

  • private sector intertwined with public service

  • training in rhetorical skills, harnessing others’ passion

  • persuasion is everything - customers, investors, partners, employees, competitors, regulators

  • purpose - a world bettered


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