INTERNATIONAL MARKETING CHAPTER 1. THE SCOPE AND CHALLENGE OF INTERNATIONAL MAKRKETING. Events and Trends Affecting Global Business. The rapid growth of the World Trade Organization (WTO) and NAFTA and EU
INTERNATIONAL MARKETING CHAPTER 1
SCOPE AND CHALLENGE OF INTERNATIONAL MAKRKETING
Source: Compied from annual reports of listed firms, 2012
as well (Ford bought Jaguar, PacifiCorp bought
Exhibit 1.1 Foreign Acquisitions of U.S. Companies, Sources: Compiled from annual reports of listed forms, 2012.
Additional Layers of Uncontrollable Events
Geography and Infrastructure