INTERNATIONAL MARKETING CHAPTER 1. THE SCOPE AND CHALLENGE OF INTERNATIONAL MAKRKETING. Events and Trends Affecting Global Business. The rapid growth of the World Trade Organization (WTO) and NAFTA and EU
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INTERNATIONAL MARKETING CHAPTER 1
SCOPE AND CHALLENGE OF INTERNATIONAL MAKRKETING
Source: Compied from annual reports of listed firms, 2012
as well (Ford bought Jaguar, PacifiCorp bought
Exhibit 1.1 Foreign Acquisitions of U.S. Companies, Sources: Compiled from annual reports of listed forms, 2012.
Additional Layers of Uncontrollable Events
Geography and Infrastructure