Persuasive Techniques. “Selling” your idea to others. What is persuasion?. Persuade= convince At some point we’ve all wanted to persuade someone to do or think something. Example: Car salesmen persuade people to buy cars Politicians persuade people to vote for them.
“Selling” your idea to others
Car salesmen persuade people to buy cars
Politicians persuade people to vote for them
Tip 1: Facts are the ticket!
What is a fact? Information that could be proven and checked
Passages made mostly on facts are credible and could be checked.Passages made mostly of opinions are not reliable because opinions are based on each individual.
Can you think of any others?
Advertisements that have facts made by doctors and other prominent people who we should trust are telling the truth because they are knowledgeable about the topic.
Example: 9 out of 10 Dentists recommend Crest as the best toothpaste to kill germs and give you fresh breath.
Appeal to logic: (LOGOS)Advertisements that throw out facts and figures to convince the audience is based on logic, but sometimes could confuse the readers.Example: “Buying energy efficient light bulbs reduces energy consumption by 15% and who doesn’t want to save the Earth?”
Appeal to emotion: (PATHOS)Advertisements focus on making their subjects feel happy toward that subject or angry enough to want to defend it.
Example: Politicians show their passion toward wanting to help the city and get rid of crime and other evils.
Propaganda takes opinion statements to the next level in an effort to persuade people to ac primarily based on their emotions without really taking into consideration the facts
Example: Super Bowl commercials are funny. They make you laugh, and not focus so much on the facts.
“My opponent is supported mostly by teenagers and we all know that teenagers don’t understand politics at all.”
This is an example of: __________________
What is an intended audience? The people who the author wants to target.Example: a review of last week’s hop-hop concern in Miami by a rock music magazine is most likely intended for an audience that is young and loves music.Why is this important to know?
Explicit: When an author tells you specifically what he/she is arguing for or against
Explicit: When the author never actually says what he or she is arguing for. You can identify an implicit argument by adding up the key points the author makes.
Although garlic leaves a foul smell in the mouth it has many positive effects. It contains important vitamins such as Vitamin A and C, phosphorus and potassium. Garlic is also easy to grow in a garden because it is easy to maintain. Furthermore, it can be used in sauces, meats, fish, etc.
What is the author arguing for/against?
What is a bias? A preference toward one topic or another
Sometimes authors leave out negative facts about a particular subject to keep the points positive.
Why would they do that?
Tricks that authors use to make their writing more convincing. They use many tools
3. Example: using an example or story to make a pointExample: Hard work pays off. For example, a boy who spends four hours a day practicing the violin. He will grow up one day to be a successful musician.
4. Hyperbole: an exaggeration for effectI could think of a million things I’d rather do than listen to one second of country music
Example: Would anyone really suggest giving the death penalty for jaywalking?