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UK Grocery Retailer Insights

UK Grocery Retailer Insights. Weekly retailer themes and brand promotions from the top UK grocery retailers. we 24 th August 2014. Tiptree , Essex – Wednesday 20 th August. Key Customer Themes : Fuel Save: T his theme continues in store. It is supported by standees and overhead signs .

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UK Grocery Retailer Insights

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  1. UK Grocery Retailer Insights Weekly retailer themes and brand promotions from the top UK grocery retailers. we 24th August 2014

  2. Tiptree, Essex – Wednesday 20th August • Key Customer Themes: • Fuel Save: This theme continues in store. It is supported by standees and overhead signs. • Tesco Price Promise: This theme continues in store. It is supported by bus stops and snow ploughs. • Prices Down And Staying Down: This theme is supported by standees, overhead signs and bus stops. • Seasonal Aisle: This aisle has 2 bays dedicated to school stationery. There are huge overhead signs on entry to the store advertising 'School Shop Anything From Shirts To Sharpeners’, although there were only 2 bays in the store related to school items. • Clubcard Boost: This theme is supported in store with bus stops. • Tesco Bank: Car insurance is being advertised with overhead signs at checkouts. • General Feel: The store was clean, tidy and well stocked but lots of aisle end offers had snow ploughs missing. Key Deals: • Cadbury Chocolate Pouches: ½ Price • Taylors Fresh Coffee: 2 For £5 • Vanish Action Stain Remover Powder: ½ Price • Frijj Chocolate Milkshake: ½ Price • Twisted Cheese Strings: ½ Price • Pilgrims Choice Cheddar: ½ Price info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

  3. Tooting– Wednesday 20th August • Key Customer Themes: • Clubcard Fuel Save - Every shop counts: This theme is seen on bus stops and bunting at the FOS. • Prices Down And Staying Down: This theme was seen around the store on wobblers. • General Feel: There were a lot of stacks around the queuing area, especially beers on promotion. The shelves were slightly messy but the store was very busy with customers. Staff were helpful and were seen to be stacking shelves. Key Deals: • Pepsi / 7UP / Mountain Dew / Lipton’s Tea: Better Than ½ Price • Cadbury's Chocolate Pouches: Better Than ½ Price • Doritos: Better Than ½ Price • Lucozade: £1 • McCoy’s / SunBites Crisps: £1 • Mars Chocolate Pouches: ½ Price • Selected Blossom Hill Wine: £5 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

  4. Tiptree, Essex - Wednesday 20th August • Key Customer Themes: • NEW The Bank Holiday: There is 1 bay dedicated to Black and Decker tools in the seasonal area at the front of the store. There are also ladders on offer at the front of the store. • Rollback: This theme continues in store. It is supported by tax discs and shelf barkers. • School Shop: The seasonal aisle is stocked with school stationery. The school uniforms are in the clothing department. The theme is supported by directional hanging signs and header boards. • Summer Fun: There are several bays in the seasonal aisle dedicated to summer related items which are supported by header boards, bus stops and shelf edge strips. • Price Lock: This theme continues in store and is supported by overhead signs and bus stops. • Click And Collect: This theme is advertised with overhead signs at the checkouts and till point POS. • General Feel: The store was clean tidy and well stocked. There were several racks of sale clothing on entry to the store. • Andrex Toilet Tissue 12pk: £5 • Kronenburg Lager 10pk: £8 • McVitie's Chocolate Digestives: £1 • Ryvita Thins: £1 • Wotsits 10pk: £2 • Milk 4pt: £1 • Corn On The Cob 2pk: 49p Key Deals: info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

  5. Witham, Essex– Wednesday 20thAugust • Key Customer Themes: • Seasonal Aisle: There are 2 bays dedicated to school uniform, 2 bays dedicated to stationery and the other 5 bays are dedicated to outside related items including garden toys and BBQ coals. • Great Offers Including Half Price £1 And £2 Items: There are lots of aisle end offers which are supported by new look snow ploughs and overhead signs. • Pay Back Bonus - £15 Summer Bonus Continues In Store: This theme is supported by overhead signs at the checkouts. • New Opening Times - From 18th August The Store Is Open Longer From 7am To 9pm: This is advertised using outside banners and A boards. • General Feel: The store has undergone some minor improvements including a foyer with very little POS. Entry to the store feels more spacious. The fruit and veg counters have been updated. There is also new POS throughout the store. Key Deals: • Walkers Deli Crisps: £1.59 • M&M’s: ½ Price • Surf Wash Capsules 18pk: £3 • Kellogg’s Special K: £2 • Selected Wine / Champagne: Buy 6 Save 25% • Febreze Car Air Fresheners: £3 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

  6. Wimbledon - Wednesday 20th August • Key Customer Themes: • Summer Sorted:FOS signs and bunting displaying this slogan were seen in store. Additional signs with various different meal styles were also in store. • Summer Seasonal: 2 bays and a ladder rack displaying summer accessories were seen in store. • Back To School: 4 bays of school stationery and pack lunch carriers were advertised at half price. The theme was highlighted with overhead signs and bus stops. A further shipper displayed uniforms and a checkout supported children's books. • Brand Match - The deals you get at Asda and Tesco, without going to Asda and Tesco: This theme was seen though out the store on various signs. • Sainsbury's Bank / Mobile by Sainsbury's: Leaflets were displayed at every checkout. • General Feel: The summer and school themes seem to be the most impactful in store. Shelves stacked well and plenty of staff to assist. • Key Customer Themes: • Summer Sorted: FOS signs and bunting displaying this slogan were seen in store • meal styles were also in store. • Summer Seasonal: 2 bays and a ladder rack displaying summer accessories were seen in store. • Back To School: 4 bays of school stationery and pack lunch carriers were advertised at half price. The theme was highlighted with overhead signs and bus stops. A further shipper displayed uniforms and a checkout supported children's books. • Brand Match - The deals you get at Asda and Tesco, without going to Asda and Tesco: This theme was seen though out the store on various signs. • Sainsbury's Bank / Mobile by Sainsbury's: Leaflets were displayed at every checkout. • General Feel: The summer and school themes seem to be the most impactful in store. • Key Deals: • Free From Range: 5 For 4 • Walkers 6pk: £1 • Mars Chocolate Pouches: £1 • Cheerios / Frosties: £2 • Yorkshire Teabags 240pk: £4.50 • Nescafe: £5 • Selected Wine and Beer 4pk: 3 For £12 • Suntan Lotion: 2 For £13 / 3 For £18 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

  7. Local Ewell - Wednesday 20th August • Key Customer Themes: • Summer Sorted - Mix It Up: There were high signs, bus stops and wobblers seen throughout the store. • Perfect For Summer: This theme was located on the seasonal bay selling reduced picnic and barbecue items on one bay. • General Feel: The shelves were stacked reasonably well with plenty of staff on hand to assist. Key Deals: • Sunbites Crisps: £1 • SelectedWine: £5 Offer / Save ⅓ • Stationery: ½ Price • Jaffa Cakes / McVitie's Digestives: ½ Price • Kettle Crisps / Jacobs Mini Cheddars: 1/2 Price • Coca Cola: 2 For £2 • Twining's / PG Tips Teabags: £2 • Lunch Meal Deal: £3 • Takeaway Meal Deal For 2: £6 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

  8. Staines - Wednesday 20th August • Key Customer Themes: • Italian – Eat, Drink, Love: There were 3 bays and a FOS display containing wine / champagne / savoury snacks / fresh pasta / sauces / cold meats / salads / desserts / cheese / olives /pizza. • 1000's Of Ways To Great Value: This theme was seen on signs highlighting various offers throughout the store. • Waitrose.com - Shop Online At Waitrose.Com And Let Us Deliver To Your Door: Signage was located on several main store aisles.  • General Feel: Shelves of store were stocked well and were tidy. Staff were also helpful and friendly. Key Deals: • Family Cereals: 3 For 2 Mix & Match • Lenor / Ariel / Fairy Laundry: Buy 3 For £12 • Selected Italian Wine: Save 25% • Fresh Italian Food: 25% Off • Ice Cream: 10% Off (Exclusive myWaitrose Offer) • Tyrrells Crisps: BOGOF • Coca Cola 6pk: BOGOF • Health & Beauty: ½ Price info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

  9. Brooklands– Wednesday 20th August • Key Customer Themes: • Summer Of Flavour: A large FOS display and a window display are seen containing dressing and marinades / condiments / fresh meats / fresh herbs / fresh fruit and cheese. • Back to School: 3 bays and a window display of children's school shoes / trousers / jumpers / skirts and shirts. • Buy 6 Save 25% On Wine & Champagne Mix & Match: A FOS display of wine / champagne/ crisps / confectionary. This was also advertised in the car park on a large banner. • M&S Bank - Pick Up A Leaflet:Signage was located on every checkout. • M&S Bank - Introducing the NEW M&S Current Account: Signage was located on every checkout. • General Feel: The summer and wine offer seemed to be the most impactful theme. The store was clean and tidy with shelves stacked well. There were plenty of helpful staff around. • Key Deals: • Selected Wine and Champagne: Buy 6 Save 25% Mix & Match • Dine In For 2: £10 • Cheese & Deli Items: 3 for £6 • Selected Dressings & Marinades: 3 for 2 • Ice Cream And Ice Cream Lollies: Buy 1 Get 1 ½ Price • Selected Fruit: 2 for £4 • Grill Items: 3 for £10 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

  10. London Road, Colchester - Wednesday 20th August • Key Customer Themes: • Swap And Save:This theme continues in store and is supported by window posters and overhead signs. • Aldi Super 6 - Meat And Fruit / Veg Offers: This theme continues to be highlighted in store with header boards, floor stickers and overhead signs. • Aldi School Shop: There are several bays dedicated to school uniform and school stationery. It is supported by overhead signs and header boards. • Award Winning Supermarket: This theme is supported by window posters and till point POS. • General Feel: The store was untidy and some shelves needed filling, however there were several staff with huge stock trollies restocking the shelves. • Key Deals: • Cucumber: 39p • Spring Onions: 39p • Bananas 3pk: 39p • 8 British Beef Burgers: £2.79 • Baby Potatoes 750g: 49p • Carrots 1kg: 39p info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

  11. MerseaRoad, Colchester-Wednesday 20th August • Key Customer Themes: • Sourced Locally: This theme continues in store highlighting items that had travelled fewer miles. It was supported by shelf edge strips, hanging signs and tax discs. • A Great Deal Locally:This theme continues in store highlighting lots of aisle end offers. It is supported by header boards, shelf edge strips and dump bins. • It's Summer Time: The seasonal aisle is dedicated to all things summer and is supported by shelf fins shelf edge strips and hanging signs. • Fair And Square Prices:This theme continues in store. It is supported by hanging signs, standees, shelf barkers and shelf fins. • General Feel:The store was clean tidy and well stocked. • Key Deals: • Pepsi 2L: 2 For £3 • Cravendale Milk: 2 For £3 • Kraft Dairylea Cheese Spread: £1 • Fosters 18pk: £12 • Twinnings Tea Bags 80pk: £2 • Nescafé Gold Blend Coffee: £5 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

  12. Brixton - Wednesday 20th August • Key Customer Themes: • Discover New Ideas: There were 12 stacks containing gardening equipment, tools, industry clothing, and general household items and furniture. • Children: There were 6 stacks of children's clothing, shoes and board games. • Market Fresh Quality - Discover Market Fresh Quietly In-store: High signage was hung from the ceiling around the store and in fresh produce areas. • Limited Offer – Hurry… Hurry…: Signs were seen around the centre of the store. • Healthy Checkouts: Signs were located on the end of till points. • General Feel: ‘Discover New Ideas’ promotion signs were very prominent in store. Bulk stacks were seen around the entrance, outside and in the centre of the store. • Key Deals: • Compost & Bark Essentials - Multi-purpose Compost / Peat-free / Multi-purpose Compost/ Decorative Bark Chips: Various Offers  • Formil Washing Powder: £6.19 • Chicken Breast: 2 For £5 • XXL Mixed Peppers: 89p • XXL Red Apples: £2 • Strathvale Beef Steak Diced: £2.59 • Deluxe Belly Joint: £5.99 • Vitasia Coconut Ice Cream: £1.99 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

  13. We are an award-winning field marketing agency with a proven track record of increasing our clients’ sales, retail presence and brand awareness, achieved through merchandising, auditing, mystery shopping and other field marketing services, with our outsourced sales teams trained specifically for every campaign. e-mail us call us follow us find out about us read a blog by us info@cosineuk.com 01844 296700 @CosineUK CosineUK.com Cosine Blog

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