Digital multi platform distribution
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DIGITAL Multi-Platform Distribution. What are we doing now? What’s next? What’s in it for stations?. What are we doing today?. Content (FREE) Video Podcasts : DragonflyTV, NOW, NerdTV Streaming Video Clips: Curious George, P.O.V, Between the Lions, Ind Lens

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Digital multi platform distribution

DIGITALMulti-Platform Distribution

What are we doing now?

What’s next?

What’s in it for stations?

What are we doing today
What are we doing today?

Content (FREE)

Video Podcasts: DragonflyTV, NOW, NerdTV

Streaming Video Clips: Curious George, P.O.V, Between the Lions, Ind Lens

Streaming Video Collections: SAF, Nature, Newshour

Blogs: PBS MediaShift and

Full-Length Program Streams: Frontline, NewsHour NOVA Science Now

Content (PAY)

Download to Own:iTunes, OMN, Google Video, Amazon Unbox

Educational VOD subsription services:Discovery’s United Streaming, Library Video’s SAFARI Montage

Promotion:(Leverages sites large audiences to drive tune-in)

Video Podcasts: iTunes, YouTube,

Streaming Video Clips: YouTube, IFILM, Google Video

Handout: Online Video “Dashboard”

Digital rights
Digital Rights

Critical Success Factors

  • Multi-platform approach to content decisions

    • Which content is appropriate for which platform

    • Seek relevant rights and balance level of investment

  • Content windowing strategy

    • As PTV expands even further onto these new platforms, it is critical that we develop a content windowing strategy.

  • Pilot and Experiment

Station broadband video player
Station Broadband Video Player

  • A turnkey, customizable solution that can significantly boost your station’s ability to offer broadband video—including NPS content— on local Web sites.

  • Currently conducting a needs assessment with stations and with NPS producers whose video would be featured.

  • Expected launch date: early 2007 (February target)

  • Questions? Mary Kadera, [email protected]

Pbs org redesign Redesign

  • Includes improvements to the top-level pages of (including homepage) that will provide additional exposure for local station content and promotion.

  • More flexibility in “Support” area

  • Dedicated station real estate in 3 areas of homepage for local content/event features

  • Target launch date: March 2007

  • Questions? Mary Kadera ([email protected]) or Dan Willis ([email protected]).

Pbs new media newsletter
PBS New Media Newsletter

  • Monthly new media e-mail newsletter for stations, launching in December

  • Includes news and resources from PBS (PBS distribution deals with groups like iTunes; new tools for station Web sites; etc.)

  • Showcases new media experiments and successes by local stations

  • Includes a roundup of most relevant industry announcements/analysis

  • Questions? Kevin Dando at [email protected]


Cable VOD, Broadband Delivery, Direct Broadcast Satellite

Guiding Principles

  • Reach early elementary audience with PBS branded educational content in all relevant platforms.

  • Promotional support model that allows stations to benefit in as many ways as possible:

    • Support messages that credit local stations

    • PBS branding and co-branding

    • Cross promotion opportunities

    • Financial benefits (direct or indirect) in funding new GO! content

  • Maintain highest standards of quality for the service in all platforms and non-commercial brand equity.

    Questions? Lesli Rotenberg at [email protected] or

    Andrea Downing at [email protected]

Pbs kids premium online games
PBS KIDS Premium Online Games

  • Pursuing three premium online business lines:

    • Create iTV games for launch in 2007. (Fetch and Kratts)

    • Create an online subscription service featuring games and videos for launch in Summer 2007 on

    • Develop downloadable games for launch in 2008.

    • Questions? Ben Grimley at [email protected]

Primetime broadband channel
Primetime Broadband Channel


  • A broadband video experience that allows visitors to and station websites to watch national primetime programming online in an on-demand environment.

    Station Benefits

  • Will allow member stations to feature the video on their local websites in a turnkey manner while being hosted by

    Next Steps

  • Adopt content windowing strategy

  • Develop support plan

    Questions? Andrea Downing at [email protected] or John Suydam at [email protected]