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9 concert venues Over 170 music acts Seen in over 160 countries

On July 2, 2005, Network LIVE united the global music community by producing the most-watched LIVE entertainment event of all time…. 9 concert venues Over 170 music acts Seen in over 160 countries Over 2 billion worldwide TV viewers In a half day, over 5 million broadband users in U.S. alone

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9 concert venues Over 170 music acts Seen in over 160 countries

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  1. On July 2, 2005, Network LIVE united the global music community by producing the most-watched LIVE entertainment event of all time…

  2. 9 concert venues • Over 170 music acts • Seen in over 160 countries • Over 2 billion worldwide TV viewers • In a half day, over 5 million broadband users in U.S. alone • Over 26 million cellular messages in U.S. Source: London Times 7/3/05

  3. “Everyone talks about what you can watch on the Internet, on TV, what you can hear on terrestrial or satellite radio, what you can do with your cell phone. Well, LIVE 8 makes it all real.” Kevin Wall Executive Producer, LIVE 8

  4. Today, the team behind LIVE 8 brings you Network LIVE. Tomorrow—together—we will rock HBO.

  5. Network LIVE Delivers on the promise of LIVE 8. • Capturing the best in LIVE entertainment in a fresh, engaging style. • Offering a unique and exclusive perspective. • Creating the experience of VIP access to the hottest performances in LIVE music for HBO subscribers.

  6. Network LIVE Redefining the way LIVE entertainment is experienced. • The first-ever horizontal media company focused on LIVE entertainment. • Superior-quality programming distributed across established and emerging platforms. Reaching consumers. • anytime • anywhere • on any device

  7. Network LIVE Joint Venture Backed by three of the most progressive and influential entertainment and technology companies in the world.

  8. A horizontal network capturing key distribution verticals Broadband: • Dedicated LIVE entertainment channel Satellite radio: • Exclusive LIVE entertainment Premium television: • Appointment-based, fresh LIVE entertainment series in HD Wireless: • Content streamed and packaged into short clips and ringtones Theatrical: • Closed-circuit exclusive LIVE events with pre-feature promotion Retail: • In-store broadcast/promotion to support media and electronics sales Connected CE devices: • Portable/gaming devices, digital media adapters Location-based: • Premier outdoor/in-flight

  9. AOL Retail Wireless XM Radio Premium Television Regal Entertainment Group

  10. HBO-Network LIVE Programming Mission A partnership focused on the development of an exclusive appointment-based franchise, showcasing world-class LIVE music performances that excite and engage an audience accustomed to the excellence in programming that is HBO’s signature. “It’s not just Music. It’s Network LIVE on HBO.”

  11. Programming Philosophy World-class productions, showcasing LIVE music performances from today’s hottest artists. • Premier artists • Early in album release/tour cycle • Promotional power and public demand at their peak • Groundbreaking LIVE performances captured in intimate venues • Genres include Rock, Pop, Urban, Country, Latin and International

  12. Benefits HBO can own LIVE music events on television and connect emotionally with its subscribers. • Mutual relationship exclusivity • Consistency • 48 ninety-minute programs • Stellar emotional performances • Turnkey delivery of content with all collateral marketing in place • Rights management and clearances in place • Captured in native HD, Dolby 5.1 audio • Launch in Q1 2006 (possible Q4 2005 special events)

  13. AEROSMITH CHRISTINA AGUILERA BEYONCÉ BLACK EYED PEAS BON JOVI BROOKS & DUNN MARIAH CAREY KENNY CHESNEY ERIC CLAPTON KELLY CLARKSON COLDPLAY DADDY YANKEE DIXIE CHICKS BOB DYLAN EAGLES 50 CENT FOO FIGHTERS GREEN DAY FAITH HILL ALAN JACKSON JAY-Z NORAH JONES JUANES TOBY KEITH ALICIA KEYS LINKIN PARK JENNIFER LOPEZ MADONNA RICKY MARTIN AMOS LEE THE ARCADE FIRE BEASTIE BOYS BECK THE BRAVERY BLACK REBEL MOTORCYCLE CLUB (BRMC) COHEED & CAMBRIA COMMON DASHBOARD CONFESSIONAL DANDY WARHOLS DAVID GREY DEATH CAB FOR CUTIE FALL OUT BOY FIONA APPLE GORILLAZ INTERPOL JAMIROQUAI JASON MRAZ JIMMY EAT WORLD Working 2006 Talent Agenda MAIN STAGE S.R.O. DAVE MATTHEWS BAND MARTINA MCBRIDE PAUL MCCARTNEY TIM MCGRAW OUTKAST SEAN PAUL TOM PETTY PRINCE RADIOHEAD R.E.M. RED HOT CHILI PEPPERS R. KELLY WILL SMITH SNOOP DOGG BRITNEY SPEARS BRUCE SPRINGSTEEN SHAKIRA GWEN STEFANI STING GEORGE STRAIT KEITH SWEAT JUSTIN TIMBERLAKE SHANIA TWAIN U2 KEITH URBAN USHER KANYE WEST THE WHO GRETCHEN WILSON THE KILLERS KINGS OF LEON KORN M.I.A. MODEST MOUSE MY CHEMICAL ROMANCE PJ HARVEY RYAN ADAMS SIGUR ROS THE STROKES WEEZER THE WHITE STRIPES Select superstar artists may require proof of concept before embracing the Network LIVE economic model. Further, this list will evolve to address dynamic marketplace issues such as new release schedules, holiday sales, touring plans, and festivals.

  14. Key Differentiators Context • Unprecedented access for at-home viewers • Distinctive and prestigious branding elements • Surprising, edgy editorial and presentational point of view Discovery • Taps into hip/cool factor by exposing audiences to breakthrough artists • Bonus unannounced guest appearances in surprising venues from major artists Production Values • Highest-quality LIVE video and audio content • Shot in native HD video and Dolby 5.1 audio with an immediate, unvarnished visual style

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