Dealing with the Media. Preparing for Interviews. Who do you want to reach? What do they know or think? What impression do you want to leave? How do you convey credibility? What are the likely questions?. Facing the Media: Key Questions. Where? When? Who? What? How?.
3 key things: 1, 2, 3.
“That’s an interesting point but the real issue is…..”
“The facts of the matter are…..”
“What’s most important is…….”