Dealing with the media
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Dealing with the Media. Preparing for Interviews. Who do you want to reach? What do they know or think? What impression do you want to leave? How do you convey credibility? What are the likely questions?. Facing the Media: Key Questions. Where? When? Who? What? How?.

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Preparing for interviews
Preparing for Interviews

  • Who do you want to reach?

  • What do they know or think?

  • What impression do you want to leave?

  • How do you convey credibility?

  • What are the likely questions?


Facing the media key questions
Facing the Media: Key Questions

  • Where?

  • When?

  • Who?

  • What?

  • How?


Conducting interviews do s
Conducting Interviews – Do’s

  • Get you key message out early

  • Be succinct

  • Structure your answers

    3 key things: 1, 2, 3.

  • Use proof points to back up any claims

  • Add something extra to your replies


Conducting interviews do s1
Conducting Interviews – Do’s

  • Use bridging phrases to revert back to your agenda

    “That’s an interesting point but the real issue is…..”

    “The facts of the matter are…..”

    “What’s most important is…….”

  • Mind your body language

  • Look at the interviewer, not the camera


Crisis formula
Crisis Formula

  • State the facts – no spin

  • Express Concern

  • Say what action you are taking

  • Emphasise co-operation


Conducting interviews don ts
Conducting Interviews – Don’ts

  • “No Comment”

  • “Off the record”

  • Repeating negatives

  • Speculation

  • Blame


Conducting interviews don ts1
Conducting Interviews – Don’ts

  • “Yes” or “No” answers

  • Jargon

  • Cliches – “Avoid like the plague”

  • Allow a misleading assertion to go uncorrected

  • Saying more that you planned to say – don’t respond to a pregnant pause.

  • Lose your temper.


Hints from journalists
Hints from Journalists

  • Think like a journalist – about what people (not council officers) think is interesting.

  • Don’t gloss over problems. Then you’re more likely to be taken seriously.

  • Use clear English – not bureaucratic buzz words.

  • Leave contact details for various people involved at bottom of media release.


Hints from journalists1
Hints from Journalists

  • Keep up to date media release section on the web.

  • Have ideas for photo’s or follow-up interviews.

  • Offer exclusive to newspapers.

  • Use spicy quotes

  • Be less formal in responses.

  • Include passion and emotion.


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