Brittany boilard megan moore sara purisky shae riley
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Brittany Boilard, Megan Moore, Sara Purisky, Shae Riley. Overview. Mission and Customer Analysis - Sara Observations - Megan Analysis & Recommendations - Brittany & Shae. Mission and Customer Analysis. History. Founded 2007 by college students Washington, DC

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Brittany Boilard, Megan Moore, Sara Purisky, Shae Riley

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Brittany Boilard, Megan Moore, Sara Purisky, Shae Riley


Overview

  • Mission and Customer Analysis - Sara

  • Observations - Megan

  • Analysis & Recommendations - Brittany & Shae


Mission and Customer Analysis


History

  • Founded 2007 by college students

  • Washington, DC

    “delicious food that’s both healthy for you and aligned with your core values”


Mission Statement: Key Values

1. Win, Win, Win

2. Think Sustainably

3. Keep it Real

4. Add the Sweet Touch

5. Make an Impact


Operations Strategy

“Think Sustainably” in New Locations

  • Maintain existing structure of building

  • Energy efficient lighting

  • Energy 100% offset by wind credits

  • All furniture made from reclaimed wood


Operations Strategy

Commitment to a Quality Product

  • Organic and local food

  • Seasonal products

  • Hormone and antibiotic-free meats

  • Compostable packaging, recyclable paper products


Competitive Priorities

Main competitors: Chipotle, Boloco, Panera

  • Committed to providing customizable, healthy meal options

  • As dedicated to helping the surrounding community as they are to being profitable

  • Commitment to sustainability in all aspects of business gives SweetGreen an edge


Observations


Assembly Line Process

*****Line of Visibility*****


Example: Thursday @4pm


Service Process Matrix

  • Service Factory

    • “Create Your Own Salad”

    • Customized & Personalized


Assembly Line Process

  • Inconsistent Assembly Line Process

    • Time of Day

    • Day Itself

    • Expanding or Contracting Assembly Line

  • Behind the Line of Visibility

    • Prepare for the front counter/re-stocking

    • Consistently keep products fresh


Bottleneck Step

  • Adding the salad dressing/mixing/transfer!

    • Remains the same no matter the time of day

    • Remains the same no matter which day

  • Capacity Utilization: 72%

    • Daily Demand: 300 salads

    • Daily Capacity @ Bottleneck: 416

      *Quick Recommendation: Divide this step in half!*


Customer Service & Statistics

  • Excellent customer service strategies

    • Welcomed with a smile!

    • Asked important & Pertinent Questions

      • Allergy Related

      • High Customization

  • Demographics

    • Female

    • Young Working Adults/College Students

    • Predominantly White


Analysis & Recommendations


Mission Fulfillment

  • Serving a Great Product

  • Customer Satisfaction

  • Healthy Customers & Community

  • Giving Back


Assembly Line Process

  • Easy Communication

  • Customization

  • Eliminates Incorrect Orders

  • Friendly Service


Bottleneck & Expenses

*****Line of Visibility*****


Competitive Priorities

  • Health awareness

  • Promotion of local foods

  • Core values


Quality of Service

  • Quality of staff

  • No hidden steps

  • Sustainability


Recommendations

  • Staff Utilization

  • Delegation of Tasks

    • Cut product costs

    • Cut waiting times

    • Still uphold quality


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