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Brittany Boilard, Megan Moore, Sara Purisky, Shae Riley. Overview. Mission and Customer Analysis - Sara Observations - Megan Analysis & Recommendations - Brittany & Shae. Mission and Customer Analysis. History. Founded 2007 by college students Washington, DC

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Brittany Boilard, Megan Moore, Sara Purisky, Shae Riley

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Brittany boilard megan moore sara purisky shae riley

Brittany Boilard, Megan Moore, Sara Purisky, Shae Riley


Overview

Overview

  • Mission and Customer Analysis - Sara

  • Observations - Megan

  • Analysis & Recommendations - Brittany & Shae


Mission and customer analysis

Mission and Customer Analysis


History

History

  • Founded 2007 by college students

  • Washington, DC

    “delicious food that’s both healthy for you and aligned with your core values”


Mission statement key values

Mission Statement: Key Values

1. Win, Win, Win

2. Think Sustainably

3. Keep it Real

4. Add the Sweet Touch

5. Make an Impact


Operations strategy

Operations Strategy

“Think Sustainably” in New Locations

  • Maintain existing structure of building

  • Energy efficient lighting

  • Energy 100% offset by wind credits

  • All furniture made from reclaimed wood


Operations strategy1

Operations Strategy

Commitment to a Quality Product

  • Organic and local food

  • Seasonal products

  • Hormone and antibiotic-free meats

  • Compostable packaging, recyclable paper products


Competitive priorities

Competitive Priorities

Main competitors: Chipotle, Boloco, Panera

  • Committed to providing customizable, healthy meal options

  • As dedicated to helping the surrounding community as they are to being profitable

  • Commitment to sustainability in all aspects of business gives SweetGreen an edge


Observations

Observations


Assembly line process

Assembly Line Process

*****Line of Visibility*****


Example thursday @4pm

Example: Thursday @4pm


Service process matrix

Service Process Matrix

  • Service Factory

    • “Create Your Own Salad”

    • Customized & Personalized


Assembly line process1

Assembly Line Process

  • Inconsistent Assembly Line Process

    • Time of Day

    • Day Itself

    • Expanding or Contracting Assembly Line

  • Behind the Line of Visibility

    • Prepare for the front counter/re-stocking

    • Consistently keep products fresh


Bottleneck step

Bottleneck Step

  • Adding the salad dressing/mixing/transfer!

    • Remains the same no matter the time of day

    • Remains the same no matter which day

  • Capacity Utilization: 72%

    • Daily Demand: 300 salads

    • Daily Capacity @ Bottleneck: 416

      *Quick Recommendation: Divide this step in half!*


Customer service statistics

Customer Service & Statistics

  • Excellent customer service strategies

    • Welcomed with a smile!

    • Asked important & Pertinent Questions

      • Allergy Related

      • High Customization

  • Demographics

    • Female

    • Young Working Adults/College Students

    • Predominantly White


Analysis recommendations

Analysis & Recommendations


Mission fulfillment

Mission Fulfillment

  • Serving a Great Product

  • Customer Satisfaction

  • Healthy Customers & Community

  • Giving Back


Assembly line process2

Assembly Line Process

  • Easy Communication

  • Customization

  • Eliminates Incorrect Orders

  • Friendly Service


Bottleneck expenses

Bottleneck & Expenses

*****Line of Visibility*****


Competitive priorities1

Competitive Priorities

  • Health awareness

  • Promotion of local foods

  • Core values


Quality of service

Quality of Service

  • Quality of staff

  • No hidden steps

  • Sustainability


Recommendations

Recommendations

  • Staff Utilization

  • Delegation of Tasks

    • Cut product costs

    • Cut waiting times

    • Still uphold quality


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