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Brittany Boilard, Megan Moore, Sara Purisky, Shae Riley. Overview. Mission and Customer Analysis - Sara Observations - Megan Analysis & Recommendations - Brittany & Shae. Mission and Customer Analysis. History. Founded 2007 by college students Washington, DC

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Presentation Transcript
overview
Overview
  • Mission and Customer Analysis - Sara
  • Observations - Megan
  • Analysis & Recommendations - Brittany & Shae
history
History
  • Founded 2007 by college students
  • Washington, DC

“delicious food that’s both healthy for you and aligned with your core values”

mission statement key values
Mission Statement: Key Values

1. Win, Win, Win

2. Think Sustainably

3. Keep it Real

4. Add the Sweet Touch

5. Make an Impact

operations strategy
Operations Strategy

“Think Sustainably” in New Locations

  • Maintain existing structure of building
  • Energy efficient lighting
  • Energy 100% offset by wind credits
  • All furniture made from reclaimed wood
operations strategy1
Operations Strategy

Commitment to a Quality Product

  • Organic and local food
  • Seasonal products
  • Hormone and antibiotic-free meats
  • Compostable packaging, recyclable paper products
competitive priorities
Competitive Priorities

Main competitors: Chipotle, Boloco, Panera

  • Committed to providing customizable, healthy meal options
  • As dedicated to helping the surrounding community as they are to being profitable
  • Commitment to sustainability in all aspects of business gives SweetGreen an edge
assembly line process
Assembly Line Process

*****Line of Visibility*****

service process matrix
Service Process Matrix
  • Service Factory
    • “Create Your Own Salad”
    • Customized & Personalized
assembly line process1
Assembly Line Process
  • Inconsistent Assembly Line Process
    • Time of Day
    • Day Itself
    • Expanding or Contracting Assembly Line
  • Behind the Line of Visibility
    • Prepare for the front counter/re-stocking
    • Consistently keep products fresh
bottleneck step
Bottleneck Step
  • Adding the salad dressing/mixing/transfer!
    • Remains the same no matter the time of day
    • Remains the same no matter which day
  • Capacity Utilization: 72%
    • Daily Demand: 300 salads
    • Daily Capacity @ Bottleneck: 416

*Quick Recommendation: Divide this step in half!*

customer service statistics
Customer Service & Statistics
  • Excellent customer service strategies
    • Welcomed with a smile!
    • Asked important & Pertinent Questions
      • Allergy Related
      • High Customization
  • Demographics
    • Female
    • Young Working Adults/College Students
    • Predominantly White
mission fulfillment
Mission Fulfillment
  • Serving a Great Product
  • Customer Satisfaction
  • Healthy Customers & Community
  • Giving Back
assembly line process2
Assembly Line Process
  • Easy Communication
  • Customization
  • Eliminates Incorrect Orders
  • Friendly Service
bottleneck expenses
Bottleneck & Expenses

*****Line of Visibility*****

competitive priorities1
Competitive Priorities
  • Health awareness
  • Promotion of local foods
  • Core values
quality of service
Quality of Service
  • Quality of staff
  • No hidden steps
  • Sustainability
recommendations
Recommendations
  • Staff Utilization
  • Delegation of Tasks
    • Cut product costs
    • Cut waiting times
    • Still uphold quality
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