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Modal Alert Service. Prepared for Orascom Telecom Bangladesh Ltd. Modal Alert Service Description. USSD menu driven, subscribers dials *234# to opt in the service Subscription based service Easier for subscriber acquisition Delivers text based content services over SMS and USSD

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Presentation Transcript
modal alert service

Modal Alert Service

Prepared for

Orascom Telecom Bangladesh Ltd

modal alert service description
Modal Alert Service Description
  • USSD menu driven, subscribers dials *234# to opt in the service
  • Subscription based service
  • Easier for subscriber acquisition
  • Delivers text based content services over SMS and USSD
  • Quality content service from reputed providers

1. News & Information

2. Sports

3. Fun

4. Horoscope

5. Lifestyle

*234#

unique selling point
Unique Selling Point
  • All alert service under one roof
  • 4 steps activation (can be reduced to 2 steps)
  • Access from all mobile device
  • Subscribers don’t have recall any short-code or key word
  • With micro charging subscribers can be brought on even for a day
  • Penetrable market will be higher for being device independent and micro charging
market presence
Market Presence
  • No other telco in Bangladesh uses USSD portal for full fledged content services. Telco mixes the portal with VAS and Content services
  • Robi is serving on *140#
  • Grameenphone is serving on *111#. GP has acquired 400K for one subscription category via promoting the string
  • Banglalink Modal Alert had 400K unique subscribers till 18 Dec 2011
achievement so far
Achievement so far:
  • 8 months of quality service
  • 340K unique subscribers
  • 36 million alerts
  • 3.8 million BDT Gross Revenue
  • 45k unique subscribers retained

Sports

News

*234#

Lifestyle

revenue opportunity in coming 12 months simple 3 steps
Revenue Opportunity in coming 12 months: simple 3 steps
  • Introduce auto renewal
  • Not to charge in acquisition
  • Introduce Weekly and Daily validity
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