Modal alert service
Download
1 / 9

Modal Alert Service - PowerPoint PPT Presentation


  • 152 Views
  • Uploaded on

Modal Alert Service. Prepared for Orascom Telecom Bangladesh Ltd. Modal Alert Service Description. USSD menu driven, subscribers dials *234# to opt in the service Subscription based service Easier for subscriber acquisition Delivers text based content services over SMS and USSD

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Modal Alert Service' - thuy


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Modal alert service

Modal Alert Service

Prepared for

Orascom Telecom Bangladesh Ltd


Modal alert service description
Modal Alert Service Description

  • USSD menu driven, subscribers dials *234# to opt in the service

  • Subscription based service

  • Easier for subscriber acquisition

  • Delivers text based content services over SMS and USSD

  • Quality content service from reputed providers

1. News & Information

2. Sports

3. Fun

4. Horoscope

5. Lifestyle

*234#


Unique selling point
Unique Selling Point

  • All alert service under one roof

  • 4 steps activation (can be reduced to 2 steps)

  • Access from all mobile device

  • Subscribers don’t have recall any short-code or key word

  • With micro charging subscribers can be brought on even for a day

  • Penetrable market will be higher for being device independent and micro charging


Market presence
Market Presence

  • No other telco in Bangladesh uses USSD portal for full fledged content services. Telco mixes the portal with VAS and Content services

  • Robi is serving on *140#

  • Grameenphone is serving on *111#. GP has acquired 400K for one subscription category via promoting the string

  • Banglalink Modal Alert had 400K unique subscribers till 18 Dec 2011


Achievement so far
Achievement so far:

  • 8 months of quality service

  • 340K unique subscribers

  • 36 million alerts

  • 3.8 million BDT Gross Revenue

  • 45k unique subscribers retained

Sports

News

*234#

Lifestyle



Revenue opportunity in coming 12 months simple 3 steps
Revenue Opportunity in coming 12 months: simple 3 steps

  • Introduce auto renewal

  • Not to charge in acquisition

  • Introduce Weekly and Daily validity




ad