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FROM JURASSIC PARK TO LINKEDIN PARK. THE NEW RECRUITMENT REALITY ANNA FORSBERG & LINDA DARCK. AGENDA. The New Reality Evolution Strategy & Branding Social Media Platforms Challenges & Concerns 2013 & Beyond. THE NEW REALITY. Recession over Baby boomers retiring

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From jurassic park to linkedin park

FROM JURASSIC PARK TO LINKEDIN PARK

THE NEW RECRUITMENT REALITY

ANNA FORSBERG & LINDA DARCK


Agenda

AGENDA

  • The New Reality

  • Evolution

  • Strategy & Branding

  • Social Media Platforms

  • Challenges & Concerns

  • 2013 & Beyond


The new reality

THE NEW REALITY

  • Recession over

  • Baby boomers retiring

  • Gen Y --> traditional methods obsolete

    What are you doing to attract this scarce and selective talent pool?


Gen y

GEN Y


Not convinced

NOT CONVINCED?

  • 9/10 orgs use social media to recruit

  • The top three reasons recruiters are using social media networking is to:

    • Reach passive job seekers

    • Control costs

    • Source candidates for specialized, hard to recruit positions

      www.nasrecruitment.com


Benefits

BENEFITS

  • UNDER PAR-ADOX

  • Passive candidates

  • Volume vs Quality

  • Cost-effective

  • Mission, vision and goals

  • Branding

  • Add value to HR role


Evolution

EVOLUTION


Social media strategy

Social Media Strategy


Branding

BRANDING

  • 80% of companies agree that social networking plays a key role in building brand reputation.

  • 75% of HR professionals report that employer brand is critical in developing a talent pipeline.

    Your brand, INTENTIONALLY OR NOT, will affect who will be in your applicant pool.

    Sources: www.shrm.org, www.socialmediaexaminer.com


From jurassic park to linkedin park

  • You already have a reputation!

  • Understand what it is

  • Your idea = reputation?


Word on the street

WORD ON THE STREET

  • NETWORK

  • GOOGLE ALERT

  • MONITOR www.socialmention.com


Branding fb

BRANDING: FB


This is my job

This Is My Job!

Starring LAUSD employees.


Twitter

TWITTER


Linkedin

LinkedIn

  • Largest professional network online (200M members)

  • Optimal for:

    • Networking

    • Recruiting for niche jobs

    • Passive & active

    • Showcasing jobs

    • Professional development


From jurassic park to linkedin park

EVERYONE AND THEIR MOMS ARE IN


Talent premium

TALENT PREMIUM


Social media @ work

Social Media @ Work


Managing your group

MANAGING YOUR GROUP

  • STRATEGY

  • RECRUIT MEMBERS

  • INCORPORATE

  • DEVELOP CONTENT

  • MAINTENANCE

  • EXPLORE/EXPERIMENT!


Potential challenges

Potential Challenges

  • Blocked

  • HR vs. District branding

  • Branding w/out ownership

  • Strategy and Content

    • Few jobs available

    • Flexible but purposeful

    • Time

  • Staff expertise/training


Our challenges

Our Challenges

  • Engagement:

    • Personal/professional

    • Fear of the unknown

    • LAUSD employees not active job seekers

    • Not using social media

    • Legal issues


From jurassic park to linkedin park

  • Different animal


Common concern wasting work time

Common Concern:Wasting Work Time

Translation:


Common concern managing negative comments

Common Concern:Managing Negative Comments


Etiquette guidelines

Etiquette & Guidelines

  • Common sense and sound judgment

  • Set clear guiding principles for “off-topic” conversations

  • Existing code of conduct, IT, and privacy policies

  • Good examples: Intel & Australia

  • http://www.intel.com/sites/sitewide/en_us/social-media.htm

  • http://www.youtube.com/watch?v=8iQLkt5CG8I


2013 and beyond

2013 AND BEYOND

  • Social Media Training

  • Gamification

  • The Death of the Resume

  • Personal Branding


From jurassic park to linkedin park

@lausdjobs

Facebook.com/LAUSDcareers

Career Opportunities at LAUSD (Non-Instructional)

[email protected]

[email protected]


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