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FROM JURASSIC PARK TO LINKEDIN PARK. THE NEW RECRUITMENT REALITY ANNA FORSBERG & LINDA DARCK. AGENDA. The New Reality Evolution Strategy & Branding Social Media Platforms Challenges & Concerns 2013 & Beyond. THE NEW REALITY. Recession over Baby boomers retiring

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from jurassic park to linkedin park

FROM JURASSIC PARK TO LINKEDIN PARK

THE NEW RECRUITMENT REALITY

ANNA FORSBERG & LINDA DARCK

agenda
AGENDA
  • The New Reality
  • Evolution
  • Strategy & Branding
  • Social Media Platforms
  • Challenges & Concerns
  • 2013 & Beyond
the new reality
THE NEW REALITY
  • Recession over
  • Baby boomers retiring
  • Gen Y --> traditional methods obsolete

What are you doing to attract this scarce and selective talent pool?

not convinced
NOT CONVINCED?
  • 9/10 orgs use social media to recruit
  • The top three reasons recruiters are using social media networking is to:
    • Reach passive job seekers
    • Control costs
    • Source candidates for specialized, hard to recruit positions

www.nasrecruitment.com

benefits
BENEFITS
  • UNDER PAR-ADOX
  • Passive candidates
  • Volume vs Quality
  • Cost-effective
  • Mission, vision and goals
  • Branding
  • Add value to HR role
branding
BRANDING
  • 80% of companies agree that social networking plays a key role in building brand reputation.
  • 75% of HR professionals report that employer brand is critical in developing a talent pipeline.

Your brand, INTENTIONALLY OR NOT, will affect who will be in your applicant pool.

Sources: www.shrm.org, www.socialmediaexaminer.com

slide10

You already have a reputation!

  • Understand what it is
  • Your idea = reputation?
word on the street
WORD ON THE STREET
  • NETWORK
  • GOOGLE ALERT
  • MONITOR www.socialmention.com
this is my job
This Is My Job!

Starring LAUSD employees.

linkedin
LinkedIn
  • Largest professional network online (200M members)
  • Optimal for:
    • Networking
    • Recruiting for niche jobs
    • Passive & active
    • Showcasing jobs
    • Professional development
managing your group
MANAGING YOUR GROUP
  • STRATEGY
  • RECRUIT MEMBERS
  • INCORPORATE
  • DEVELOP CONTENT
  • MAINTENANCE
  • EXPLORE/EXPERIMENT!
potential challenges
Potential Challenges
  • Blocked
  • HR vs. District branding
  • Branding w/out ownership
  • Strategy and Content
    • Few jobs available
    • Flexible but purposeful
    • Time
  • Staff expertise/training
our challenges
Our Challenges
  • Engagement:
    • Personal/professional
    • Fear of the unknown
    • LAUSD employees not active job seekers
    • Not using social media
    • Legal issues
etiquette guidelines
Etiquette & Guidelines
  • Common sense and sound judgment
  • Set clear guiding principles for “off-topic” conversations
  • Existing code of conduct, IT, and privacy policies
  • Good examples: Intel & Australia
  • http://www.intel.com/sites/sitewide/en_us/social-media.htm
  • http://www.youtube.com/watch?v=8iQLkt5CG8I
2013 and beyond
2013 AND BEYOND
  • Social Media Training
  • Gamification
  • The Death of the Resume
  • Personal Branding
slide33

@lausdjobs

Facebook.com/LAUSDcareers

Career Opportunities at LAUSD (Non-Instructional)

[email protected]

[email protected]

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