Alaska Seafood in China. Joe Jacobson International Program Director. November 2, 2012. What is the Alaska Seafood Marketing Institute?. Partnership of public and private sectors Public corporation that fosters effective alignment with industry marketing efforts
Alaska Seafood in China
Joe JacobsonInternational Program Director
November 2, 2012
Alaska waters produce more than 50% of U.S. seafood Total Alaska exports in 2010: $2.35 billionThe seafood industry is the State of Alaska’s largest employer
ASMI Mission:Increase the economic value of the Alaska seafood resource
Between 2003 and 2007, consumer expenditures on food
jumped to more than 36.7% of total expenditures
(Projected to double by 2020!).
Source: Global Insight’s Global Consumer Markets Service
Aquatic export processing = 33% of total aquatic product export market value
Processing sector grew strongly in 2010 (10-15%)
However, processors challenged by:
Domestic processing sector growing quickly
As foreign market growth slows, companies turning inward to focus on China
Even those with a background in aquaculture interested in importing wild-caught seafood from around the world (including Alaska)
In order to further expose Alaska seafood, encourage more traders and consumers to purchase or use the products and to increase the sales of Alaska seafood to China, ASMI China has devoted the utmost attention for these promotional effort in the Chinese Market.
Consumer PR and Recipe Development
(Shanghai, Beijing & Guangzhou).
150 articles with a value of $155,000.
developed, with 24 recipes per category .
Now the largest seafood show in Asia
Food Service Promotions
Training School Program