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From the Flintstones to the Jetsons…

From the Flintstones to the Jetsons…. Objectives – Explain why the range of food choice has increased. - Recognize some implications of increased food choice on consumers and society. . Technology / Applied Science Improvements in Agriculture. Increased quality and quantity.

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From the Flintstones to the Jetsons…

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  1. From the Flintstones to the Jetsons… Objectives – Explain why the range of food choice has increased. - Recognize some implications of increased food choice on consumers and society.

  2. Technology / Applied Science Improvements in Agriculture • Increased quality and quantity

  3. Technology / Applied Science Improvements in Food Processing • Extends quality

  4. Technology / Applied Science Improvements in Food Safety • Increased quality and quantity

  5. Decisions Decisions • What makes a food decision good? • We have more opportunities to choose wisely or poorly now. What do you see happening most? • Some countries have issued dietary guidelines • Why?

  6. Japan’s company diet not the answer to obesity • “Recently a special aired on Japanese television about the government’s growing concern over the overweight population there. Japanese citizens between 40 and 74 years of age will be required to have their waists measured, and if they don’t fit within the guidelines (33.5 inches for women and 35.4 inches for men) they may be enrolled in weight loss programs. • If the required number of people don’t shape up by 2012, the government may levy fines on cities and companies the government doesn’t think has done enough to help people slim down. • It’s thought that one in three men in Japan are overweight, and the number is particularly rising among people in the age range of 30 to 45, who grew up with easy access to fast food starting in the 1970s.”

  7. You’re Hired! • Create groups of 4 partners to invent a product “brought to you by” new technologies in transportation, agriculture, food processing, etc. • Create a convincing ad to persuade the consumer to buy it. • Answer the following questions on paper. • If your product sells well, how will it affect society? • Does your ad appeal to high standards of nutrition and dietetics, or emotional appeal or both? Defend your answer. • What is the area of new technology responsible for your new product? • Turn in your assignment ________

  8. You Know You Want It!! • No Trans Fats = Heart Healthy • Low in Calories = No Chub • Aseptically packaged = No Diarrhea

  9. From the Flintstones to the Jetsons… The range of food choice has increased as technology has advanced in agriculture, food processing and food safety. These new choices make it more important than ever to make smart choices that are good for the individual and for society. You will learn how to make smart choices this semester.

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