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Start Your Own Business An Overview. September 2013. I want to understand. Mark an X along each line to show where you fit most comfortably. What does this tell you about yourself? What will you need to change to succeed in business? How might you change?. Market Positioning. High

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Start your own business an overview

Start Your Own BusinessAn Overview

September 2013



Mark an X along each line to show where you fit most comfortably.

What does this tell you about yourself?

What will you need to change to succeed in business?

How might you change?


Market positioning
Market Positioning

High

Perceived

Value

Waitrose

Sainsbury

Tesco

Aldi

Poundland

Low Delivered Cost


In pairs
In Pairs….

Explain your business idea

Listen to your parner’s investment reservations.

Might you be able to work together.

  • Do you have an enterprising idea?

  • Can you explain what it is?

  • What is the product/service/trade?

  • Who is it for?

  • What investment does it need?


If you don t have an idea pair up with an entrepreneur
If you don’t have an idea – Pair up with an “entrepreneur”

Imagine you are an investor (Dragons Den!) – but … your money is precious –

Imagine you have just bought your first house or car.

Are you prepared to put it up as equity in order to invest in your partner’s idea?


Enterprise week monday 18 th friday 22 nd november 2013
Enterprise WeekMonday 18th – Friday 22nd November 2013

What could we organise as a group?

  • Workshop?

  • Debate?

  • Conference?

  • Dragon’s Den?

  • Competition?

  • Some Research?

  • Business service ?



Starting your own business some quick thoughts
Starting your own BusinessSome Quick Thoughts


Business Plan Structure

  • Contents –

    • Use the Word Index tool to create automatic contents.

  • Executive Summary

    • – summarises the main points of the plan. Do last!

  • Introduction

    • About you; the setting, the background, the context. Do last!

  • The business idea

    • What will it do? Why?

    • What is the offer?

    • To whom? Who are the customers?

  • The Market

    • Market research

      • What has been undertaken?

      • What is research based on?

      • What needs to be done?

    • Describe the market

    • Identify competitors and product substitutes

    • Describe the gap in the market

  • Set up

    • Timetable

    • Purchases

    • Company formation?

  • Finance

    • Personal cashflow first year

    • Sales forecast first year; two years; five years?

    • Profit & Loss forecasts

    • Business cashflow – two years?

    • Funding requirements

  • Proposition



Self Management –

Urgency/ Importance Matrix


Expanding your horizons
Expanding Your Horizons

Choices

Freedom to think!

Demands

Must do these things.

Constraints



Web business
Web Business

Different reasons for having a web presence

To sell my products and services

To reassure my clients

To provide a backdrop to my services

To impress my suppliers

To impress competitors

To attract funding

To inform specific types of clients about my business

To provide an information service

Four Functions:

Yellow Pages – Listings; Google etc..

Shop window – leading to Mail Order, online payment facility?

Library – Information Resource

Club - Network

Features

Advertising

Notifications, news, offers

List of Products & services

Specifications

Completing sale, confirmation, online payments.

After care – information, updates, enquiries.

Link to – complementary services & products.

Link from - complementary services & products.

Monetisation

Advertising space (advertising revenue or commission based)

Membership

Direct Sales

Marketing tool – (cost)

Essentials

Home - clear

Contact with email

Products & services

News?

Links?

Breadcrumb logic

Copying others layout.




Over to you
Over to You…

Starting your own Business


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