E-Commerce & Internet Applications BBA (Hons) 7 th

1. E-Commerce & Internet ApplicationsBBA (Hons) 7th Course Overview & Introduction Lectures 1,2,3 Course Lecturer: Farhan Mir

2. Lectures 123 Administration • Introducing Myself (which you already know) • Course Introduction • Few Words on Articles & Additional Readings • Suggestions and criticism about previous semesters • Suggestion for future course of action • E-Business Overview • My Own Website as Online Resource Center (www.themirs.net)

3. Course Lecturer(Brief Introduction) Farhan Azmat Mir MIMS [Monash University Melbourne] MBA (MIS) [B.Z.U] Gold Medal • Some Words regarding my Academic and Professional Life • 1.5 Years at Melbourne • Almost 5 Years at IMS (as Lecturer) • Some Words on the Future • Working on Research papers • Compiling Case Studies in the areas of MIS, E-Business & HRM • Going for Professional Training

4. Current Responsibilities at IMS • Advisor Students (Evening) • All issues and queries relating to evening programs including BBA-IT, MBA-IT, MBA (Banking) and MBA (Executive) • Coordination of all academic and extra-curricular functions relating to evening programs including “Formal Orientations", "Welcome & Farewells Parties" • Coordinator BBA-IT Program • Curriculum Development and Review • All office documentation (Course Files and Quality documents) • Coordination with Permanent & Visiting Faculty members • Student application and documentation evaluation • Class Scheduling and Monitoring

5. Current Responsibilities at IMS • Incharge Seminar & Drama Society • Development of Seminar Calendar in close coordination with all faculty members • All logistic and coordination support for Seminars, Conferences, Workshops & Drama activities • Arrangement and Liaison-keeping with Speakers and Guest Lecturers

7. Current Responsibilities • At University Level • Part of many committee • Convocations & Major Events • Sports • Currently working on a mega project (BGC) • Bahauddin Zakariya University Golf Club

8. BZU Golf Club

9. My Introduction: Consultation Method • Best through e-mail address (farhanmir_99@hotmail.com) OR In case of submission of assignment through email (farhanmir_99_pk@yahoo.com) • After/before lectures on lecture day OR Announced Timings in case of Assignments or Reports • Consultation Timings: 11:00 am to 12:00 pm Thursday-Friday

10. My Introduction: Interests Sports Social & Cultural Change Creativity & New Ideas Religion History & Art Personality Development

11. My Inspirations

12. My Inspirations

13. Favourite Quotes • "Champions aren't made in gyms. Champions are made from something they have deep inside them: A desire, a dream, a vision. They have to have last-minute stamina, they have to be a little faster, they have to have the skill and the will. But the will must be stronger than the skill." -Muhammad Ali 

14. Favourite Quotes • “You are educated. Your certification is in your degree. You may think of it as the ticket to the good life. Let me ask you to think of an alternative. Think of it as your ticket to change the world”.(Tom Brokaw)

15. Favourite Quotes • “You’re not a wave, you’re a part of the ocean.” • Love lost is still love. It takes a different form, that’s all. Memory. Memory becomes your partner. You nurture it. You hold it. Life has to end. Love doesn’t. Mitch Albom • "A minute's success pays the failure of years" Robert Browning

16. Favourite Quotes • Anyone who has never made a mistake has never tried anything new. ~Albert Einstein

17. Course Administration &Requirements

18. Course Administration • Exams and Assessment • Basically 2 exams method Mid & Final • 30 Mid • 50 Final • 20 Sess

19. Lecture Notes • Available from Photostat shop before lectures or preferably one day before the start of new week • Usually the lecture material will cover the topics of one week • Lecture Notes also now available online on the given website address (www.themirs.net/ec.html) • Lecture Notes will not be in detail format rather these will contain topics of discussion and important announcements regarding assessments. • Most Importantly Lecture Notes are just a supporting material and students must not forget to read books for detail and complete understanding (In case of Management as a subject you need to do extensive reading on topics under discussion & look for majority of web sites for practical know how)

20. Course Administration • Sessionals • Written assignments (Small Tasks) (details in coming lectures) • Idea is to initiate research oriented writing not “cut-copy-paste” • Attendance, Presentations, Quiz & Class Discussion & Participation (as a regular activity) • Volunteer presentations (you must not be that familiar with this kind of stuff but you need to respond to it quickly!) • Sessional’s loot sale • Formal Presentations in groups and if you want to take it one step ahead you could arrange small seminars for other classes (preferably your juniors) on given “Research Topics”

21. How to get more marks? • Requirements • Overall Class Attitude • Things to Avoid (Referencing, Cut-Copy-Paste Culture, Carelessness, leg-pulling) • Things to do (Innovation, Confidence, Work Attitude) • Sense of Maturity and continuous learning

22. One of the Major Sessionals • Case Study Presentation • Students in groups of 5-7 will choose an e-Business (Preferably a Pakistani Organization) • Case should be developed on the given format (A model format will be discussed in upcoming lectures) • Students need to develop a proper case study using the case study development guidelines • Eventually will present their findings in the shape of a Presentation in front of the class or classes on Multimedia • Students need to submit both Hard (Printed) and Soft copies (Computer files) of the Case itself and that of the PowerPoint Presentation • This is day 1 so you can start working now! • I will myself present at least one Case Study well before the presentation schedule so that you people have an idea

23. Another Important Project • E-Commerce Business Development • Need to choose one Industry and develop a Business Model for an Online Business • Business Model will include • Purpose of Business • Product & Services • Potential customers • Marketing & Promotional Strategies • Competition Analysis • A Static Website as a final Outcome using Microsoft FrontPage

24. Last Year Case Studies • Harley Davidson (Motor Bike Company) • PIA (Travel Industry) • UBL (Banking Online) • World Expeditions (Tourism & Travel) • Mobilink (Telecommunication) • IBM (Computer Giant)

25. Course Orientation • Basically Theoretical focus Introduction of Concepts and Issues regarding E-Business (This subject is developed in case study mode: it means that there are lot of case studies) • But • The practical orientation will also be also be a major focus of the course (this will include practical demonstration on multimedia) • Lecture notes will include more graphical explanation of things to give more practical orientation about concepts & applications especially the websites of major e-Businesses • Formal Presentation from Students will also work in this regard • Video or Audio Presentation will also be part of the lectures

26. Examination • I personally believe in “thorough studies” so usually no choices given in the exam • Every thing discussed, during the class or given as reading material, could be part of the exams • Questions will be formulated in a way to examine both bookish as well as conceptual thinking • Other details will be given close to Mid • I will try to follow my simple rule that is • “ I’ll be very friendly in the lectures and very strict in the exam hall (believe me no chance of misconduct…)”

27. Text & References • Focus will be on topics rather Chapters of any text • Many Text/books are available in market Efraim Turban, Joe Lee, David King & Michael Chung. (2004). “Electronic Commerce: A Managerial Perspective”. Prentice Hall International • Mostly things will be taught from the Text but students need to broaden their view and consult as many additional references as possible (Preferably available in local market and from the Internet)

28. Competency & Skills Learning not Teaching Guidelines for me as an Instructor Miscellaneous (Regularity, Consultancy, Support etc) True Knowledge not stories Neutral Assessment (Objective) Class Environment Updated Teaching Methodology

29. Overview of Electronic Commerce & E-Business

30. Learning Objectives • Define electronic commerce (EC) and describe its various categories • Describe the content and frameworks of EC • Describe the major types of EC transactions • Discuss the benefits of EC to organizations, consumers, and society • Describe the limitations of EC

31. Learning Objectives • Describe the role of the digital revolution in EC and the economic impact of EC • Discuss the contribution of EC in helping organizations respond to business pressures

32. EC Definitions & Concepts • Electronic Commerce (EC) is the process of buying, selling, or exchanging products, services, and information via computer networks EC

33. E-Business Definitions & Concepts • E-business is a broader definition of EC that includes not just the buying and selling of goods and services, but also • Servicing customers (Value Added Information) • Collaborating with business partners • Conducting electronic transactions within an organization (Intra-Business Activities) • Non-Profit Activities (Community Building)

34. Basic Definition & Concepts • E-Business & E-Commerce defined from these perspectives • Communications • Business process • Service • Online Collaborations • Community

35. E-Business • Quote for Lou Gerstner, IBM’s CEO: “E-Business is all about speed, globalization, enhanced productivity, reaching new customers, and sharing knowledge across institutions for competitive advantage.”

36. Basic Concepts & Definition So what is E-Business? • Simple definition: Any business carried out in electronic form. • “The complex fusion of business processes, enterprise applications, and organizational structure to create a high-performance business model.” (Kalakota and Robinson)

37. Examples of E-Business • Yahoo • eBay • Amazon • Priceline • Sears • Virtual University of Pakistan • ATM machines???

39. EC Definitions & Concepts • Traditional commerce: all dimensions are physical • Brick-and-mortar organizations • Old-economy organizations (corporations) • Perform all business off-line • Sell physical products by means of physical agents

40. EC Definitions & Concepts • Pure EC: all dimensions are digital • Pure online (virtual) organizations • New-economy organization • Sell products or services only online • Partial EC: a mix of digital and physical dimensions • Click-and-mortar organizations • Conduct EC activities • Do their primary business in the physical world

41. The Dimensions of Electronic Commerce

42. Physical to Virtual Interfacing • Old-economy companies are extending their reach by offering on-line services (catalogs, commodities, and e-services), • Office Depot (Office supplies; #2 web retailer, after Amazon) (www.officedepot.com) & (www.amazon.com) • LL Bean (Catalog sales; Dogs are in at LL Bean) (www.llbean.com) • Barnes and Noble(Booksellers) (www.bn.com) • Boeing Parts Network (24/7 parts for airlines) (www.boeing.com/assocproducts/direct/bd_home.html) • Outreach to customers. • Commodities sell well in e-space.

47. EC Definitions & Concepts • Internet vs. Non-Internet EC • Internet EC • Use of Websites to advertise, Buy & Sell • Much cheaper and highly accessible • Non-Internet EC • VANs—value-added networks • LANs—local area networks • Single computerized machines • Using a smart card in a vending machine • Using a cell phone to make an online purchase

48. The EC Framework and Field • An EC Framework • EC applications supported by infrastructure and 5 support areas • People • Public policy • Technical standards and protocols • Business partners (mutual collaboration) • Support services

49. A Framework for EC

50. Classification of EC by the Nature of the Transaction • Business-to-business (B2B) : EC model in which all of the participants are businesses or other organizations • Business-to-consumer (B2C): EC model in which businesses sell to individual shoppers • Business-to-business-to-consumer (B2B2C): EC model in which a business provides some product or service to a client business; the client business maintains its own customers, to whom the product or service is provided