Trade with vietnam
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Trade with Vietnam. September 30, 2008 Maria, Kwak. Contents. 1. Introduction 2. Production 3. Marketing Plan 4. Conclusion. 2. 1. Introduction. 1-a) The Mission and Goal. Our mission is to offer our costumers " Ao Dai (traditional dress for women in Vietnam)”.

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Trade with vietnam

Trade with Vietnam

September 30, 2008

Maria, Kwak


Contents

Contents

1. Introduction

2. Production

3. Marketing Plan

4. Conclusion

2


Trade with vietnam

1. Introduction


1 a the mission and goal

1-a) The Mission and Goal

Our mission is to offer our costumers

"Ao Dai (traditional dress for women in Vietnam)”.

Our goal is make a luxury AoDaiBrand and contribute to Vietnam Public welfare.


1 b the logo and slogan

1-b) The Logo and Slogan

v

v

AODAI

AODAI

  • Logo

  • Brand

    • Vaodai : Vietnam + Ao dai

  • Slogan

    • Feel the Difference with Vaodai

5


Trade with vietnam

2. Product


2 a what is our product

2-a) WHAT IS OUR PRODUCT?

High quality

Hand made, simple details

Provide different colours


2 b benefits of the product

2-b) BENEFITS OF THE PRODUCT

Quality of the material

Exclusiveness

Fashion

Look radiant


2 c competitors

2-c) COMPETITORS

We don’t have competitors!!

Can you appreciate the differences?

Typical Japanese dress

TypicalChinese dress


2 d swot analysis

2-d) SWOT ANALYSIS

Strengths

High raw material

Skilled worker

Weaknesses

Accidents (fire)

Corruption (customer service)

Opportunities

Expand around the world

Famous people use our product (Tea Leoni)

Threats

Tourist shops

Futures competitors (imitators)

Tariff and taxes


Trade with vietnam

3. Marketing Plan


3 a basic concept

3-a) Basic Concept

  • Strategy

    • Use High-Quality Silk [made in Vietnam]

    • Modern Design

  • Line

    • Party :

    • Wedding :

Slim and Sexy

Elegance and Oriental


3 b target

3-b) Target

  • For Young Woman

  • (16~35 years old)

    • Interested in Oriental Beauty

    • Preference for Slim & Sexy

    • Seek after Unique

13


3 c promotion

3-c) Promotion

  • Homepage

    • Continuous Update in each category every month

    • Best customer Service

    • - Account buying Vaodai is a our forever account!

    • - handling existing accounts

    • - inducement of new accounts

  • Fashion Show

    • Hold the Fashion Show

    • In NY and HCM

14


3 d advertisement method

3-d) Advertisement Method

  • Internet

  • TV commercial

  • Fashion Magazine

  • Monthly publication

15


3 e contribution

3-e) Contribution

  • Purpose

    • Help Children in Vietnam

    • Help AIDS Patients in Vietnam

    • ( 220,000 children and adults in Vietnam have HIV)

    • HIV :human immunodeficiency virus

  • How

    • Use 5% of the total Income

    • Make a donation to UNICEF

    • UNICEF :United Nations International Children’s Emergency Fund

16


3 f location

3-f) Location

Long Beach

Hochiminh

LA (Main Office)

HCM (Branch)

  • Marketing

  • Design

  • Entry Procedure

  • Public Relation

  • Manufacture

  • Transport

17


3 g why we choose hcm city

3-g) Why we choose HCM city !

Incentive

system

Security of

Investor’s right

Establishment

of company

Activity of

Business

  • ONE STOP SHOP (OSS)

After implement OSS

Before

More flexible

Restriction

To obtain permission

Less documentation required

Establish how to

Guarantee rights

No guarantee

None

Tax reduction

These grades are based on our subjective opinion

18


3 h tax

3-h) Tax

Tax incentive

High return

  • Investment amount

    : 8,000,000 USD

  • ROI:21%

    (Return On Investment)

  • Pay-back period: 6 years

  • Preferential tax rate: 20%

  • Tax holidays: 2 years

  • 50% discount of income

    tax: 3years

19


Trade with vietnam

4. Conclusion

20


4 conclusion

4 Conclusion

With Vaodai,

Feel the Luxury and the Difference with Love


5 references

5. References

  • www.wikipedia.org

  • www.google.com

  • www.naver.com


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