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Five tips to stop thinking and to start doing. Implementing social software in your library. Rob Coers. Internet trainer and consultant The Netherlands Worked in the (public) library sector Working for the (public) library sector www.robcoers.nl www.slideshare.net / robcoers.
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Five tips to stop thinking and to start doing Implementingsocial software in yourlibrary
Rob Coers • Internet trainer and consultant • The Netherlands • Worked in the (public) library sector • Workingfor the (public) library sector • www.robcoers.nl • www.slideshare.net/robcoers Internet Librarian International 2007
What is thisabout? • Why social software in your library? • Commonly heard no’s and but’s • 5 tips on how to address them Internet Librarian International 2007
Whysocial software in yourlibrary? • It doesn’t matter in what type of library you work • Public library • Academic library • School library • Corporate library • Special library (art, music, medical…) Internet Librarian International 2007
Whysocial software in yourlibrary? • It’s free • It’s easy • It’s practical • It’s about people • It’s about interaction! Internet Librarian International 2007
Which software? • Weblogs Internet Librarian International 2007
Which software? • Weblogs • RSS Internet Librarian International 2007
Which software? • Weblogs • RSS • Photo sharing Internet Librarian International 2007
Which software? • Weblogs • RSS • Photo sharing • Video sharing Internet Librarian International 2007
Which software? • Weblogs • RSS • Photo sharing • Video sharing • Social bookmarking Internet Librarian International 2007
Which software? • Weblogs • RSS • Photo sharing • Video sharing • Social bookmarking • Wikis Internet Librarian International 2007
Which software? • Weblogs • RSS • Photo sharing • Video sharing • Social bookmarking • Wikis • Enriched library catalogs Internet Librarian International 2007
Benefits of social software for you and your users • Vital, targeted information on their desktop (if they want*) as news happensOf course they want! • Saves time for your busy client / patron / user • Get in contact with people who share interests, both intern and extern • Supports learning and networking in any organization Internet Librarian International 2007
Benefits of social software for you and your users • Get solutions, answers to your “problems” in a fast and innovative way • A great chance to get rid of the zero-mistake-culture in organizations : encourages people to speak out • Syndicate your content for promotion • Get in-the-picture in your community Internet Librarian International 2007
"If only God would give me some clear sign! Like making a large deposit in my name at a Swiss bank”. Woody Allen "Skepticism has never founded empires, established principals, or changed the world's heart. The great doers in history have always been people of faith". Edwin Hubbell, American clergyman 1814-1880 Scepticism is of all time
. . . And of all kind • Climate change • Medics • Computers • Web 1.0 • Science • Instant messaging • Aromatherapy • iPods • Friday the 13th • UFO’s • Evolutional theory • Tagging • Web 2.0 • Reincarnation • North Korea • Second Life • Loch Ness Monster • Web 8.0 Internet Librarian International 2007
Based on fear and ignorance Internet Librarian International 2007
Commonlyheardno’s and but’s • “but we don’t have the techknowhow” • “We don’t have the time to do it” • “We don’t have the money to buyit” • “Web 2.0 is a hype thatwill pass” • “Butourusers are not 2.0-ish” • “What if ‘they’ start to comment on us?” • “What if they take control of things?” • “I am afraid to expose myself” • “It’s threatening our IT security!” Internet Librarian International 2007
How to address them: 5 tips Internet Librarian International 2007
1. Training and teaching • Conduct short introductions for staff • 23 Things (in English, Danish, German, Dutch, …) Internet Librarian International 2007
2. Focus on the positive people Internet Librarian International 2007
2. Focus on the positive people • 10 % trendsetters, early adaptors, leaders, US • 70% followers, want to be guided and open to hear your story • 20% oppose to everything what is new
3. Speak of ROP instead of ROI • You can’t easily translate success into money • Return On Investment • Investment = minimal • Result = maximal • Return On Participation : measure conversations with tools like Feedburner and Technorati Internet Librarian International 2007
4. Make friends with IT • Often they don’t have a clue about social software • You don’t have to install software on the network • Social software is so easy to use Internet Librarian International 2007
5. Just do it • Build prototypes and prove users thebenefit of it* • It’s sometimes better to ask for forgiveness than for permission * Brian Matthews, 2007 Internet Librarian International 2007
5a. Be patient BUT NOT TOO PATIENT !!! Internet Librarian International 2007
