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Social Media and the Games Getting ready for t he most talked about Olympics...EVER! Michelle Leavesley @ CitydeskSport. A re we ready?. Olympics. So-Me Trends to date Crowd Funding Sponsor Auctions Policies Athlete brand building Geotagging Viral advertising QR Codes.

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Social Media and the GamesGetting ready for the most talked about Olympics...EVER! Michelle [email protected]


A re we ready

Are we ready?


Olympics
Olympics

So-Me Trends to date

  • Crowd Funding

  • Sponsor Auctions

  • Policies

  • Athlete brand building

  • Geotagging

  • Viral advertising

  • QR Codes


Julz adeniran
JulzAdeniran


http://olympics.sociagility.com









Olympic athletes hub
Olympic Athletes’ Hub

“We want the hub to be a platform which can inspire athletes and fans to share the Olympic values of friendship, respect and excellence through their everyday stories.”

Alex Hout

IOC Head of Social Media


Fans

1. 80% of fans interact so-Me while watching sport on TV

2. 60% at live events

3. 86% desk at work

4. 68% love, like or indifferent to athlete mentions of sponsors

GMR


What can we learn
What can we learn?

  • Need for Strategy

  • Safeguarding & Customer Service Policies

  • Robust So-Me Management Platforms

  • Listening

  • Engagement



Www citydesksport com michelle@citydesksport com @ leavesm @ citydesksport
www.citydesksport.com[email protected]@Leavesm @CitydeskSport

#Thankyou


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